On today’s episode of Wisdom Wednesday, I’m offering one simple analytics change that can help marketers better align with sales. In this short video I discuss the importance of measuring pipeline contribution from campaigns on a quarterly basis. This single change will help you unite with sales, and help identify any pipeline gaps so that they can be filled to avoid missing your number in any given quarter.
Tune in next Wednesday for episode 70 of Wisdom Wednesday.
Mark Emond
CEO, Founder and Executive Chair
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