Subscription Preference Centers: Up your game.
Subscription preference centers are often the unsung heroes of your marketing automation platform. It’s only fair that we give credit where credit is due, since many people overlook them. They fail to look past the boring name and see the many opportunities. Rather than passively lose your audience to a no-holds-barred unsubscribe link, you can […]
#3 Easy Tips to Get More out of Marketo
We’ve been talking about Marketo a lot lately, and with good reason. Marketing Automation is important. Forrester estimates that “Marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next five years. Source: Forrester: Marketing automation spend will reach $25B by 2023 That’s a lot of opportunity for […]
Marketo Tip: How to Ensure Marketing Gets Credit on Opportunities
Out of the box, Marketo is built to search and track leads that are associated with an opportunity in your CRM system. This is how marketing has the ability to track the lead’s marketing interactions and tie them to a pipeline and/or a revenue metric. But as the Attribution Settings dialog box in Marketo states: […]
Outsource Marketo? Here are six keys to help you optimize your Marketing Automation Platform.
Getting Full Value From Your Marketo Deployment It’s that time of year when baseball nuts like me begin to dream about the next season, while basking (hopefully) in the latest victories of the previous. Like many serious sports fans, I appreciate the great technology (Thank you StatCast.) and how it helps me get the most enjoyment […]
