Marketo Tip: How to Ensure Marketing Gets Credit on Opportunities
Out of the box, Marketo is built to search and track leads that are associated with an opportunity in your CRM system. This is how marketing has the ability to track the lead’s marketing interactions and tie them to a pipeline and/or a revenue metric. But as the Attribution Settings dialog box in Marketo states: […]
Outsource Marketo? Here are six keys to help you optimize your Marketing Automation Platform.
Getting Full Value From Your Marketo Deployment It’s that time of year when baseball nuts like me begin to dream about the next season, while basking (hopefully) in the latest victories of the previous. Like many serious sports fans, I appreciate the great technology (Thank you StatCast.) and how it helps me get the most enjoyment […]