Demand Spring

Press Release

Showcasing Our Expertise at B2B Sales and Marketing Exchange in Boston

Demand Spring is pleased to be part of the 2023 B2B Sales & Marketing Exchange (B2BSMX), taking place August 9-11 at Encore Boston Harbor. Organized by DemandGen Report, B2BSMX focuses on ABM, revenue marketing, demand generation, and sales enablement, and gives attendees the opportunity to hear first-hand accounts of how sales and marketing teams have coordinated and collaborated to better engage target accounts and provided relevant and high-value experiences at each stage of the buying cycle.

Unlock the value of a Customer Data Platform

On Monday, August 8, before the official conference kickoff on Tuesday, attendees have the chance to attend a number of focused workshop sessions that will provide a hands-on, deeper dive into specific topic areas. Demand Spring’s Derek Boshkov and Allison Snow will be hosting the workshop from 9:30am to 12:00pm entitled, “Design Your Buying Process To Unlock AI-Driven Insights From a Customer Data Platform”.

In this hands-on workshop, participants will have the opportunity to formulate a winning full-funnel strategy that leverages customer data and next-generation AI by exploring:

  • The use case for Customer Data Platforms (CDPs) — what they are and what they are not;
  • The types of companies that are early adopters of CDPs, with examples of successes and missteps;
  • Organizational readiness, buy-in, and strategic positioning;
  • The architecture, skills, and applications that underpin CDP success;
  • What to do about your data (because we know it’s not perfect); and
  • Assessing and mitigating risks specific to your industry and organization.

 

And most importantly, participants will leave the session with their very own requirements document for their Customer Data Platform – developed with the assistance of our Demand Spring experts!

Value of customer marketing + customer experience

Then on Tuesday, August 9 at 3:15pm, Allison Snow, VP Strategy and Chief Analyst with Demand Spring, will be hosting a session entitled, “Customer Marketing & C/X: The Hot New B2B Revenue Love Story.” As marketers respond to economic conditions, and retention becomes more and more important to the long-term health of the business, customer marketing and customer experience working together is key. In this session, Allison will dive into:

  • How your growth is more predictable when you can retain and grow your existing customers;
  • How the future of B2B buying is a manifesto for customer advocacy;
  • Why protecting your existing revenue base is essential to the long-term health of your business; and
  • How a new post-sale ecosystem is critical to responding to the buying techniques of modern B2B consumers.

 

For more information on these sessions, have a look at the conference agenda on the B2BSMX website.

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About Demand Spring

Demand Spring is an integrated Revenue Marketing consultancy. We help marketing organizations scale their ability to contribute to pipeline and revenue by transforming marketing practices, delivering exceptional customer experiences, and driving revenue.

Press Contact

Nicole Baker

Public Relations

nicole@demandspring.com

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