Demand Spring

In the News / Forbes

Forbes

How B2B Marketers Can Harness AI For Future Growth


Back in the late 90’s, the marketing industry looked vastly different, and artificial intelligence was still science fiction. Marketers really had two primary roles—driving brand awareness and providing sales support. Today, we are at the start of the next era in B2B marketing practices driven by AI.

Read the full story on Forbes

Share this Article

Share this article on LinkedIn

About Demand Spring

Demand Spring is an integrated Revenue Marketing consultancy. We help marketing organizations scale their ability to contribute to pipeline and revenue by transforming marketing practices, delivering exceptional customer experiences, and driving revenue.

Press Contact

Nicole Baker

Public Relations

nicole@demandspring.com

Related News

Keep exploring.

  • Press Release

    Demand Spring Welcomes Lucian Lui as Senior CMO Advisor

    BOSTON, MA – August 6, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Lucian Lui has joined the organization as Senior CMO Advisor. Lucian brings more than 25 years of leadership experience, driving growth across startups, midsize companies, and global organizations including Microsoft, Iron Mountain, Rapid7, and Immersive Labs. Throughout his

  • Press Release

    Demand Spring Welcomes Shannyn Lee as Chief Growth Officer

    BOSTON, MA – July 23, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Shannyn Lee has joined the team as the first ever Chief Growth Officer. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving into business development. She led business development for a

  • In the News

    Scaling B2B Marketing: The Gem and Demand Spring Story

    A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are often overwhelming as they remain reliant on a single person to do the job. Such was…

Back to the Newsroom

Let’s Talk

Let’s talk about what your next quarter could look like.

Tell us what you’re working on and one of our senior practitioner will respond to you directly.

  • Reviewed personally, not routed through a queue.
  • A conversation about what you’re actually working on, not a generic pitch.
  • No pressure, just a chance to talk it through.

Book a conversation.