Back in the late 90’s, the marketing industry looked vastly different, and artificial intelligence was still science fiction. Marketers really had two primary roles—driving brand awareness and providing sales support. Today, we are at the start of the next era in B2B marketing practices driven by AI.
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About Demand Spring
Demand Spring is an integrated Revenue Marketing consultancy. We help marketing organizations scale their ability to contribute to pipeline and revenue by transforming marketing practices, delivering exceptional customer experiences, and driving revenue.
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OTTAWA, ON – September 3, 2026 – Revenue Marketing consultancy Demand Spring is pleased to be a Corporate Partner of the 2026 IWBF Wheelchair Basketball World Championships (Ottawa 2026) taking place September 5 to 19 in Ottawa. The Ottawa 2026 IWBF Wheelchair Basketball World Championships will feature both men’s and women’s games at The Arena at TD Place and Carleton
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BOSTON, MA – August 6, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Lucian Lui has joined the organization as Senior CMO Advisor. Lucian brings more than 25 years of leadership experience, driving growth across startups, midsize companies, and global organizations including Microsoft, Iron Mountain, Rapid7, and Immersive Labs. Throughout his
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Most organizations are deploying AI tools, yet only a fraction have reached real maturity. The harder work is organizational: deciding what to automate, how to govern it, and which work stays human.
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