Press Release
OTTAWA, ON – September 19, 2019 – Revenue marketing consultancy Demand Spring has launched their 3rd annual Revenue Marketing Survey.
Marketing organizations are currently transitioning from cost centers to profit centers, and as such strategies, processes and practices are beginning to evolve. Demand Spring’s Revenue Marketing Benchmark Survey gives B2B marketers the opportunity to contribute their experiences and leverage the survey results within their organizations. This survey informs a benchmark report that will help B2B organizations prioritize Revenue Marketing metrics and activity in 2020.
Over the past two years, B2B marketers from across North America have contributed to Demand Spring’s survey, and have shared their experiences regarding the evolution of Revenue Marketing practices within their organizations. The findings have provided an interesting glimpse into the evolution that has been taking place. Among other findings, last year’s results indicated that:
Mark Emond, Founder & President at Demand Spring, said:
“Over the past two years we have watched the term ‘Revenue Marketing’ become more commonly used by marketers as a means of describing their focus. This rise in popularity has paralleled marketing becoming more central to driving engagement, education, inspiration and conversion throughout the customer journey. This is why we have undertaken this annual survey – to have the B2B marketing community help us to better understand the ins and outs of Revenue Marketing, and how organizations can best deliver it.”
To take part in this year’s survey, please visit https://www.surveymonkey.com/r/revenue-marketing-survey-2019-ds.
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About Demand Spring
Demand Spring is an integrated Revenue Marketing consultancy. We help marketing organizations scale their ability to contribute to pipeline and revenue by transforming marketing practices, delivering exceptional customer experiences, and driving revenue.
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