Press Release
BOSTON, MA – June 29, 2022 – Revenue Marketing consultancy Demand Spring is celebrating a significant milestone – marking their 10th anniversary and a successful decade in business.
Just over 10 years ago, Demand Spring founder Mark Emond left his executive role at IBM, where he led Smarter Analytics Marketing for North America, to start his own marketing consultancy.
“I always believed there was a big gap in the market on the demand side of marketing,” said Emond. “While there were many brand agencies, I always struggled to find a great demand-focused one when I was on the client side. I thought we could help address that gap and help marketers operate from a more strategic position. And so 10 years ago, we took the plunge and founded Demand Spring.”
Over the past decade Demand Spring has grown into an organization with Revenue Marketing Consultants based throughout North America, and consistent 35% year-over-year growth. Today the organization works with B2B CMOs and their executive teams to shape and deliver growth strategies in organizations such as Fidelity, Putnam, BNY Mellon, Staples, BCG, Waters, Rapid7, Akamai, UiPath, and Panera, to name just a few.
Demand Spring has differentiated itself as one of the top Revenue Marketing consultancies in North America by focusing on transforming best practices, strategy, and technology for some of the world’s fastest growing and largest B2B brands.
“We have a strong focus on client success, and have always approached our client relationships as if we were an extension of their team, not just a vendor or a partner,” said Emond. “Our team of incredible Revenue Marketing consultants really sweat the details to deliver high performance results for our clients.”
Over the years, Demand Spring has kept to the ideals that it was founded upon – putting the people who work for the organization at the forefront, and ensuring a people-centric culture for employees. The company has a deep respect for work-life balance, and allows people to live and work where they choose in an organization that has been virtual since its very beginning.
“Over the past ten years, seeing employees grow, putting in place benefits to care for them and their families, and championing causes to make the world a better place have easily brought the most joy,” said Emond.
“Demand Spring is an outstanding company that continues to grow and deliver results for their clients. The company has inspired customers to stay cutting edge by helping CMOs understand and deploy innovative Revenue Marketing systems and concepts to achieve strong marketing contribution to revenue,” said seasoned marketing executive Dave Laverty, Advisor with Demand Spring’s CMO advisory service. “Demand Spring continues to evolve marketing into a true science. Congratulations to Mark and the entire Demand Spring team on your success over the past ten years!”
Share this Article
About Demand Spring
Demand Spring is an integrated Revenue Marketing consultancy. We help marketing organizations scale their ability to contribute to pipeline and revenue by transforming marketing practices, delivering exceptional customer experiences, and driving revenue.
Press Contact
Related News
Press Release
BOSTON, MA – August 6, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Lucian Lui has joined the organization as Senior CMO Advisor. Lucian brings more than 25 years of leadership experience, driving growth across startups, midsize companies, and global organizations including Microsoft, Iron Mountain, Rapid7, and Immersive Labs. Throughout his
Read the Article
Press Release
BOSTON, MA – July 23, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Shannyn Lee has joined the team as the first ever Chief Growth Officer. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving into business development. She led business development for a
Read the Article
In the News
A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are often overwhelming as they remain reliant on a single person to do the job. Such was…
Read the Article
Let’s Talk
Tell us what you’re working on and one of our senior practitioner will respond to you directly.
