Demand Spring

Revenue Marketing Consultancy

Where strategy
becomes revenue.

  • Putnam Investments
  • Manulife
  • Staples
  • Diligent
  • MECCO
  • BNY Mellon
  • VMware
  • Nasuni
  • Akamai
  • Forrester
  • Adobe
  • Fidelity Investments
  • Waters
  • BCG
  • Dun & Bradstreet
  • Veeam
  • CyberArk
  • Rapid7
  • Iron Mountain
  • DTCC
  • Gem
  • Laurentian University

Market Alignment

Growth demands agility. Budgets demand ROI.
Technology demands mastery.

Enterprise marketing leaders do not need heavy, theoretical consulting decks. You need seasoned practitioners who can step directly into your go-to-market motion, eliminate operational friction, and deliver immediate, measurable revenue impact.

Every marketing leader is facing one of these right now.

We’ve spent almost 15 years in the room with B2B marketing leaders working through exactly these problems. Find yours, and see the solution built to solve it.

My Priority is Different

The Demand Spring Advantage

We build the engine behind your revenue.

Most B2B marketing is organized around campaigns. We organize it around the system that produces revenue, strategy, technology, and execution, run by the same senior team from the first recommendation through the work of making it real.

  • 94

    NPS. Proof our standards holds up, engagement after engagement.

  • 100+

    Clients served. B2B revenue marketing leaders, many of them more than once.

  • 70%

    Referral rate. Clients who bring us to their next challenge.

How We Work

The standard behind every engagement.

  • Accountable to results.

    We stay engaged well past the day the plan gets delivered, tracking what’s working and adjusting what’s not. We are your strategy and execution partner.

  • AI-enabled. Human-led.

    AI takes the repeatable work; your people keep the judgment. We operationalize AI inside the workflows your team already runs, with human checkpoints where they matter.

  • Senior practitioners. Expertise you can trust.

    Certified, senior practitioners across Marketo, HubSpot, and Salesforce. The person who scopes your engagement is the one who runs it.

Our Executive Team

The people behind our standard.

Trust, transparency, and respect aren’t values on a slide here. Our leadership team built them into how Demand Spring works, and stays personally invested in every engagement.

Meet the Team
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Mark Emond

CEO, Founder & Executive Chair

As Founder and President of Demand Spring, Mark Emond has spent over two decades helping enterprise B2B organizations transform marketing into a measurable revenue engine. Drawing on seasoned leadership at IBM, Cognos, and Watchfire, he bridges the gap between high-level go-to-market strategy and ground-level execution.

Mark partners directly with executive leaders to operationalize growth and tightly align sales with marketing. By architecting go-to-market models that accelerate pipeline, he provides the authoritative guidance CMOs require to evolve traditional teams into tech-enabled revenue operations.
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Shannyn Lee

Chief Growth Officer

Shannyn leads the firm’s growth strategy and works closely with clients to uncover the value they’re looking to create across their business and connect them with the right solutions to achieve it. She brings a unique combination of client-side marketing leadership, business development, sales strategy, and executive coaching experience. Having spent her career on both sides of the client-partner relationship, Shannyn understands what marketing leaders need from their partners, and what it takes to build the strategies, teams, and relationships that drive sustainable growth.
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Derek Boshkov

VP Technical Consulting

As Managing Director at Demand Spring, Derek Boshkov specializes in bridging the critical gap between marketing and sales. Drawing on extensive experience in process-building, enablement, and marketing operations, he brings a deeply analytical, data-driven mindset to B2B digital strategy.

Derek partners with revenue leaders to transform complex tech stacks into streamlined engines for growth. By prioritizing advanced automation and operational efficiency, he ensures go-to-market strategies are backed by strategy-led execution that accelerates pipeline and drives measurable revenue impact.
Connect on LinkedIn

Erin Forsyth

Chief Marketing Officer

As Chief Marketing Officer at Demand Spring, Erin Forsyth directs the firm’s brand positioning, demand generation, and go-to-market strategy. She brings an outcome-focused perspective to modern B2B marketing, ensuring every piece of messaging mirrors the revenue-driven value the agency delivers to enterprise clients.

Understanding the pressures facing today's revenue leaders, Erin tightly aligns marketing investments with strategic business objectives. Her leadership operationalizes growth, ensuring Demand Spring resonates with visionary CMOs looking for a seasoned partner to scale operations and accelerate pipeline.

Our Services

The full engine, or just the piece you need right now.

Four areas of expertise, each one with a specific service to address the problems you’re facing.

  • AI advisory

    Navigate the hype with seasoned judgment. We provide the strategic governance required to safely integrate AI into your go-to-market motion and capture high-intent pipeline.

    Explore More: AI advisory

  • Marketing strategy

    Align your brand with your board’s revenue goals. We architect the overarching go-to-market blueprint before a single campaign is launched or tool is touched.

    Explore More: Marketing strategy

  • Revenue growth & performance

    Turn tactical activity into qualified pipeline velocity. We engineer data-backed demand generation and lifecycle models that accelerate complex enterprise sales cycles.

    Explore More: Revenue growth & performance

  • Marketing technology consulting

    Transform disjointed tools into a unified revenue engine. We deploy certified practitioners to build, rescue, and optimize the complex platforms your enterprise relies on.

    Explore More: Marketing technology consulting

Testimonial

“We needed more than just strategy. We were looking for a partner who would roll up their sleeves and work with us. Demand Spring has become that partner; they’ve become an extension of our team.”
Hannah Budreski Former Senior Director, Growth Marketing, Rapid7

Case Study

Rapid7

Rapid7 came to Demand Spring for strategy and found a partner that builds. We embedded with their growth marketing team across strategy and hands-on execution, the way a revenue engine actually gets rebuilt.

Let’s Talk

Let’s talk about what your next quarter could look like.

Tell us what you’re working on and the right person from our team will respond to you directly.

  • Reviewed personally, not routed through a queue.
  • A conversation about what you’re actually working on, not a generic pitch.
  • No pressure, just a chance to talk it through.

Book a conversation