Canadian Internet Registration Authority | Digital Me Campaign

When you need to remind your audience there’s a better way to do something they’ve been doing for a long time, you pull out all the stops.

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CIRA needed to remind a subset of the Canadian population that having and managing their personal brand is done more efficiently and effectively with a personal domain.

In order to get the word out, and ultimately drive domain registration growth, we created a strategy and campaign creation plan to:

Amplify the dialogue.
Foster a Canadian culture.
Educate our target audience on why this is the better choice.

Seeing is believing. Show me the goods.

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