Top of the Funnel Audit

With buyers more in control of the sales process – and, in fact, being nearly 70% of the way through their buying journey before they even contact you – your top of funnel activities are more important than ever. Rather than finding customers through mass advertising and email blasts, you must now focus on being found.

The 7 Essential Elements of a Top of the Funnel Audit

sales_mktg_alignmentThis Demand Spring audit will include a comprehensive review and recommendations for your top of funnel programs and their effectiveness in attracting self-directed buyers, with a focus on:

  1. Thought leadership
  2. Content
  3. Web inbound optimization
  4. SEO
  5. Media/Content Syndication
  6. Retargeting
  7. Advocate marketing

Scope and Deliverables

The Top of the Funnel Audit includes the following components:

  • documentation of findings across all aspects of the audit
  • an overview of best practices.
  • Bench marking of findings against other organizations.
  • specific recommendations for short, medium and long-term opportunities for improvement.