Jane BairdSenior Strategist

    Senior Strategist

    As a former senior marketing leader at Cognos, which subsequently became the most prominent brand within IBM, Jane brings her weath of experience to Demand Spring client engagements, translating business targets into enterprise marketing strategies and programs to drive brand and profitability.

    Business-savvy and creative, Jane is a proven communicator who quickly builds trust with clients. As a former Executive Director of the non-profit Ryan’s Well Foundation, Jane has a passion for helping boost cause awareness and enhancing donor engagement. 

    At Demand Spring, Jane helps clients understand the buying behavior and patterns of their customers, and builds demand generation and lead nurture strategies to drive results.

    Jane loves her concert choir and book club almost as much as she loves her family and spending time outdoors, from one bug season to the next, on their rural property outside Ottawa.