Buyer Journey Workshop

B2B and B2C marketers are witnessing a fundamental shift in the way people research and buy products.

You can no longer hope to engage buyers through mass advertising and batch and blast email campaigns. You must focus on being found by putting the right content in front of the right people at the right point in time.

But is your organization aligned around who that right person is and which types of content will best engage them? That’s what you’ll gain in this one-day workshop.

You will walk away with the foundation of a detailed Buyer Journey Blueprint.

Topics Covered

  • Understanding the value of the Buyer Journey
  • Identification and personification of one primary persona
  • Validating your buyer assumptions
  • Operationalizing your Personas

Ideal Audience

  • Marketing executives
  • Product marketing managers
  • Industry marketing managers
  • Segment marketing managers


  • Marketing program managers
  • Digital marketing managers
  • Content marketing managers
  • Marketing communication managers

Scope and Deliverables

The Buyer Journey Workshop includes the following components:

  • Live instruction from one of our senior revenue marketing strategists
  • Documentation of six key buyer journey blueprint elements for one persona
  • Presentation slides and notes to share within your organization