Our Demand System Blueprint includes an extensive review of your critical marketing practices and processes that enable lead creation, progression, and hand-off to Sales.
The 7 Essential Elements of a Healthy Demand System
This service has been leveraged by Fortune 500 organizations to strengthen the seven essential areas of a healthy demand system:
- Agile planning processes
- Sales and Marketing alignment
- Optimized lead management processes
- An integrated technology infrastructure
- Inbound marketing
- Content that engages and educates throughout the buyer journey
- Analytics that enable data-driven decision-making
Scope and Deliverables
The Demand System Blueprint includes the following components:
- An extensive review of your practices and processes across the essential seven elements. We do this through a comprehensive set of internal interviews, client interviews (where applicable), and data analysis.
- An actionable set of pragmatic recommendations. Our client-side heritage means that we know what can and cannot be implemented. We have created award-winning demand systems for more than 15 years.
- A comprehensive set of documentation detailing our review and recommendations.
- Internal presentations to your leadership team and functional area teams responsible for driving the change required to optimize your demand system.
- A 3-, 6-, and 12-month check-in and consultation on progress made in implementing the recommendations