You may need to revamp how you track your marketing performance in one of four key areas:

1. Absence of quality leads.
2. A leaky funnel where leads get lost or stalled.
3. Misalignment with sales on what a qualified lead actually is.
4. Inability to quantify marketing’s contribution to revenue.

Our lead management services target each of these four trouble spots:

• Funnel Management
  Understand where your leads are in the funnel, the pacing of moving from one stage to the next, and where to invest to have the most impact.
• Lead Scoring
  Understand the digital behavior that tells you a prospect is ready to buy with lead scoring models that identify the right buyers at the right time to engage with sales.
• Lead Routing
  Build the right process to automate your leads to sales, for the fastest response time to hand-raisers.
• Service Level Agreements
  Ensure that sales are following up on your leads by establishing SLAs that drive accountability.