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At the end of the day, the ultimate competitive advantage in business is talent.
Marketing leadership has changed. The best CMOs are data-driven, lead-generating C-Suite strategists, but they also know how to recruit, engage, and retain empowered brand champions. CMOs today need to build a team who personifies the organization’s why — people who show up everyday inspired to drive results.
When the right people are in the right roles, inspired and empowered to do the right things, anything is possible.
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