Web Optimization

Once visitors land on your site, what do you need them to do?

Whether it’s complete a form or purchase a product, the structure, content and design should encourage them to do what you need.

Great sites balance these business needs with what the audience desires. Exceptional sites keep the entire audience journey in mind so nothing gets created in a vacuum. They want a site that loads in two seconds or less. They want the content on every page to speak to them and to support their buying journey. And they want to be able to easily find what they’re looking for.

Our web optimization process starts with understanding your customer base, key messaging, and business goals. We use this insight to develop a website optimization strategy unique to your business and audience.

Our services include:

  • Detailed website audit that includes: on-page SEO, keywords, analysis of up to four competitors, performance, backlinks, usability, conversion rate.
  • Recommendations for landing page optimization and best practices.
  • Help with building journeys that educate and guide your prospects, enabling them to binge.
  • Execution of optimization tactics.
  • Recommendations of integrations to enhance data and scale.

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Explore our related services

Content Audit

Content shouldn’t be an afterthought. It’s how you speak to your market.

Search Engine Optimization

Because we all know users rarely click the second search engine result page (SERP)—or even scroll down—SEO remains an essential part of your digital marketing strategy.

Paid Media

With 3.5 billion searches each day, evaluating content online is an essential stage in the research and consideration phases of nearly any buyer’s journey.

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