Marketing Automation

If you’re not all in on Marketing Automation you’re simply missing out. Here are just a couple of reasons why: – 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. – 86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey. Watch the Marketing Automation vidfographic for the rest of the story…

The Shift in B2B Marketing

Here’s something new. We call it a ‘vidfographic’. We may have just invented a new word. Even if we didn’t, it’s both fun to say, and watch! Watch now to discover the data behind the shift in B2B marketing.



The Revenue Marketing Maturity Model

Where is your organization on the marketing transformation curve?

To help you assess your position, we developed the Revenue Marketing Maturity Model to share the key practices and processes that are found on the road to marketing nirvana.

To find out more about how you can kickstart your transformation, download ‘Transforming Your Marketing Organization into a Revenue Marketing Beast‘.

Are you tuning your marketing channels to the right buying stage?

What came first, the chicken or the egg?

Simple questions shouldn’t mean complex answers. And that’s the goal of Demand Spring’s Marketing Channel by Buying Stage infographic.

View a larger version of this infographic to start breaking down your communication priorities, because knowing how your prospects want to engage you is half the battle.

Marketing Channels by Buying Stage

Content by Buying Stage - Demand Spring Infographic

Deliver the right content at the right time

Yeeesh, why are you showing me this now? If all your prospect wants is to know what color your product comes in, why are you showing forcing them to download a 30 page spec sheet and forcing them to read fine print?

View a larger version to understand what type of content works based on the level of your prospect’s interest. Don’t scare them away. Nurture them to the finish line instead!

The Six Traits of Modern Marketers

What separates today’s high performance modern marketers from the rest of the pack? Organic cotton shirts? Daily protein shakes? A hypoallergenic dog? Perhaps. Research hasn’t disproved these elements.

That said, here are six traits that we can definitively say are common in the modern marketers we work with today.

The Six Traits of Modern Marketers


The Revenue Marketing System


Deeply understand and operationalize the customer lifecycle and buyer personas.


Optimize lead to revenue processes and marketing and sales alignment to prevent leaky revenue pipes.


Design engagement plans, digital strategies, and content assets that drive education, inspiration and conversion.


Implement MarTech platforms and proven practices that enable automation, engagement, data governance and measurement.

View the full size image to get a bigger picture.