Middle of the Funnel Audit

You’re top of funnel program engine is running on all cylinders. Demand System PackageYou’ve generated sufficient TOFU volume, but your MQLs and SQLs are way below industry averages and sales expectations.

The 7 Essential Elements of a MOFU Audit

This Demand Spring audit will include a comprehensive review and recommendations for your middle of funnel programs and their effectiveness in progressing qualified prospects, including:

  1. Content
  2. Nurturing strategies
  3. Retargeting
  4. Personalization
  5. Lead Recycling
  6. Sales and marketing alignment

Scope and Deliverables

A Demand Spring MOFU audit includes the following components:

  • Documentation of findings across all aspects of the audit.
  • An overview of best practices.
  • Bench marking of findings against other organizations.
  • Specific recommendations for short, medium and long-term opportunities for improvement.