Middle of the Funnel Audit
The 7 Essential Elements of a MOFU Audit
This Demand Spring audit will include a comprehensive review and recommendations for your middle of funnel programs and their effectiveness in progressing qualified prospects, including:
- Nurturing strategies
- Lead Recycling
- Sales and marketing alignment
Scope and Deliverables
A Demand Spring MOFU audit includes the following components:
- Documentation of findings across all aspects of the audit.
- An overview of best practices.
- Bench marking of findings against other organizations.
- Specific recommendations for short, medium and long-term opportunities for improvement.