# Demand Spring > Revenue marketing consultancy. Demand Spring is a revenue marketing consultancy working with B2B organizations across North America on marketing strategy, marketing technology, revenue growth and AI advisory. This file follows the llmstxt.org convention. Titles and summaries below are each page's own; the full URL list is at https://demandspring.com/sitemap.xml. ## Services - [B2B Marketing Services: Strategy & MarTech](https://demandspring.com/services/): Senior B2B marketing services across four pillars: AI advisory, marketing strategy, revenue growth, and MarTech consulting. Each opens with an entry sprint. - [AI Advisory for B2B Marketing](https://demandspring.com/services/ai-advisory/): AI strategy, roadmap, workflow implementation, and team training for B2B marketing. Built by senior practitioners. Outcome-driven, not tool-driven. - [AI Readiness Assessment for B2B Marketing](https://demandspring.com/services/ai-advisory/ai-readiness-assessment/): A senior-led, multi-week AI readiness assessment. Operating model gaps, MarTech AI capability, team readiness, content readiness, governance. - [AI Workflow Automation for B2B Marketing](https://demandspring.com/services/ai-advisory/ai-workflow-automation/): AI workflow design and implementation inside Marketo, HubSpot, SFMC, and standalone tools. Workflows your team can run on a Tuesday. - [Marketing AI Strategy & Roadmap](https://demandspring.com/services/ai-advisory/marketing-ai-strategy-roadmap/): A senior-led AI strategy and 12-month roadmap engagement for B2B CMOs. Operating model design, AI integration, team accountability, board-defensible. - [AI Training & Change Management for Teams](https://demandspring.com/services/ai-advisory/team-ai-training-change-management/): A 12-week program that turns marketing teams into AI applicators. Daily workflows, real prompts, built for production, not theory. - [Marketing Strategy Consulting for B2B](https://demandspring.com/services/marketing-strategy/): Marketing strategy for B2B leaders: positioning, ICP, buyer journey, and channel strategy built as one plan and tied to pipeline, not just a deck. - [Buyer Journey Evaluation for B2B](https://demandspring.com/services/marketing-strategy/buyer-journey-evaluation/): A 1-2 week AI-enabled diagnostic of your B2B buyer journey. Surface where the funnel leaks, how AI-informed buying has shifted intent, and what to fix now. - [Buyer Journey Mapping for B2B](https://demandspring.com/services/marketing-strategy/buyer-journey-mapping/): A practitioner-led buyer journey mapping engagement for B2B teams whose pipeline behavior has shifted. Built for AI-informed buying groups. - [Channel Strategy for B2B Marketing](https://demandspring.com/services/marketing-strategy/channel-strategy/): A senior-led B2B channel strategy engagement. Where to spend, where to cut, how to measure each channel's contribution to pipeline. - [ICP & Audience Definition for B2B](https://demandspring.com/services/marketing-strategy/icp-audience-definition/): AI-driven ICP and audience research that lives in your CRM and AI workflows, not in a slide deck no one opens. - [Positioning & Messaging for B2B](https://demandspring.com/services/marketing-strategy/positioning-messaging/): Senior-led positioning and messaging engagements for B2B leaders. Differentiation backed by buyer research, not internal opinion. - [MarTech Consulting: Marketo, HubSpot, Salesforce](https://demandspring.com/services/marketing-technology-consulting/): Marketo Engage Silver Partner. HubSpot, Salesforce Marketing Cloud. Senior certified practitioners. Audits, migrations, RevOps, and managed operations. - [Campaign Execution & Optimization](https://demandspring.com/services/marketing-technology-consulting/campaign-execution-optimization/): A senior managed-operations retainer for B2B marketing teams: campaign ops, list management, scoring, attribution and reporting across all four platforms. - [HubSpot Agency & Consulting Partner](https://demandspring.com/services/marketing-technology-consulting/hubspot/): Senior HubSpot practitioners and certified solutions partners. Implementation, optimization, RevOps integration, and migrations to and from HubSpot. - [Marketing Automation Audit & Optimization](https://demandspring.com/services/marketing-technology-consulting/map-audit-optimization/): A senior-led audit and optimization engagement for your MAP instance. Marketo, HubSpot, or Salesforce Marketing Cloud. Multi-week, comprehensive. - [Marketo Consulting | Adobe Silver Partner](https://demandspring.com/services/marketing-technology-consulting/marketo/): Senior Marketo practitioners with 15+ years of automation experience. Audits, implementations, optimizations, migrations, and Marketo-as-a-Service. - [Martech Implementation](https://demandspring.com/services/marketing-technology-consulting/martech-implementation/): Marketing automation implementation done once and built to last. Marketo, HubSpot and Salesforce Marketing Cloud, deployed by senior practitioners. - [Salesforce Marketing Cloud Consulting](https://demandspring.com/services/marketing-technology-consulting/salesforce-marketing-cloud/): Senior SFMC practitioners. Audits, implementations, optimization, migrations, and integration with Salesforce CRM. - [Revenue Growth & Performance Services](https://demandspring.com/services/revenue-growth-performance/): AEO, demand generation, ABM, content strategy, and fractional marketing leadership for B2B teams whose pipeline behavior has changed. - [Account Based Marketing for B2B](https://demandspring.com/services/revenue-growth-performance/account-based-marketing/): Operationalize your ABM strategy with AI-driven, strategy-led execution that drives measurable pipeline impact in six weeks. - [AEO & SEO Optimization for B2B](https://demandspring.com/services/revenue-growth-performance/aeo-seo/): Full-engagement visibility across Google and AI answer engines: strategy, content production, technical SEO and measurement, built as one motion, not two. - [B2B Content Strategy](https://demandspring.com/services/revenue-growth-performance/content-strategy/): Senior-led editorial strategy and content production for B2B marketing teams. Built around buyer intent, AI search visibility, and revenue impact. - [Fractional Marketing Leadership for B2B](https://demandspring.com/services/revenue-growth-performance/fractional-marketing-leadership/): Fractional and interim CMO engagements for B2B organizations. Senior counsel, embedded leadership, growth-driving, not just advisory. - [B2B Lead Nurturing & Lead Scoring](https://demandspring.com/services/revenue-growth-performance/lead-nurturing-lead-scoring/): Senior-led lead nurturing and lead scoring for B2B teams. Nurture sequences, scoring models, sales alignment. Signal-driven, AI-augmented. - [Revenue Marketing Strategy](https://demandspring.com/services/revenue-growth-performance/revenue-marketing-strategy/): Revenue marketing is a system, not a campaign. We design yours: demand strategy, funnel model, measurement framework, and the operating rhythm behind them. ## Solutions - [B2B Revenue Engine Transformation](https://demandspring.com/solutions/): Four flagship transformation engagements for B2B marketing leaders rebuilding the revenue engine, the MarTech stack, and an AI-enabled go-to-market motion. - [AI-Powered Marketing Transformation](https://demandspring.com/solutions/ai-powered-marketing-transformation/): Move past scattered AI pilots. We build the strategy, governance and workflows that turn AI from a dormant expense into an operating model your team runs. - [Growth Strategy Transformation](https://demandspring.com/solutions/growth-strategy-transformation/): You cannot scale a revenue engine on guesswork. We turn buyer research into a differentiated market position and a roadmap marketing and sales can execute. - [MarTech Transformation](https://demandspring.com/solutions/martech-transformation/): Your stack has not broken, it has drifted. We audit the architecture you already own, design the future state, and rebuild it without disrupting live campaigns. - [Revenue Engine Transformations](https://demandspring.com/solutions/revenue-engine-transformations/): B2B buying behaviour has changed and most revenue engines have not. We rebuild lead scoring, routing and engagement around real-time intent signals. ## Case studies - [Grounding Strategy in Research: How Dun & Bradstreet Built Buyer Personas Sales Actually Use](https://demandspring.com/insights-events/insights/case-studies/dun-bradstreet-buyer-personas/): How Demand Spring's interview- and survey-based buyer personas became one of Dun & Bradstreet's most used assets, relied on by sales from day one and by… - [Transforming B2B Marketing: How a Leading eTailer Moved from Product-Centric to Buyer-Centric](https://demandspring.com/insights-events/insights/case-studies/etailer-b2b-marketing-transformation/): How the B2B division of a top 5 eTailer rebuilt its revenue marketing around buyer personas, Marketo and a modern martech stack, and went from laggard to… - [Implementing Marketo in Five Weeks: How Fidelity Clearing Canada Launched a Six-City Event Program](https://demandspring.com/insights-events/insights/case-studies/fidelity-clearing-canada-marketo-implementation/): How Demand Spring stood up Marketo for Fidelity Clearing Canada in five weeks, with a token-driven event program that cut invitation builds from hours to… - [Scaling Campaign Capacity: How Gem Operationalized Marketing Execution](https://demandspring.com/insights-events/insights/case-studies/gem-marketing-execution/): How Demand Spring became an extension of Gem's marketing team: reliable weekly campaign deployment, database cleanup and industry-specific nurture… - [Recruiting with Marketo: How Laurentian University Built Lead Scoring and Saved a Year of Work](https://demandspring.com/insights-events/insights/case-studies/laurentian-university-marketo/): How Laurentian University brought Demand Spring in to design a lead scoring model and optimize Marketo for student recruitment, saving about a year of… - [Extending the Team: How MECCO Put Marketo to Work for Sales](https://demandspring.com/insights-events/insights/case-studies/mecco-marketo-execution/): How MECCO's small marketing team made Demand Spring an extension of itself, running Marketo nurture, event and webinar programs that consistently generate… - [Optimizing the Website Journey: How Nasuni Turned a Website Audit into a Conversion Platform](https://demandspring.com/insights-events/insights/case-studies/nasuni-website-journey-optimization/): How Demand Spring's website audit gave Nasuni a stakeholder-backed set of recommendations it could take straight into a rebrand and new site launch. - [Scaling Revenue Operations: How Rapid7 Operationalized Multi-Channel Lead Nurturing](https://demandspring.com/insights-events/insights/case-studies/rapid7-lead-nurturing/): How Demand Spring helped Rapid7 stand up a scalable, global nurture framework: three automated nurture streams, multi-channel expansion and Marketo… - [Recovering Lost Leads: How Vidyard Migrated to Marketo and Grew Lead Flow by 10%](https://demandspring.com/insights-events/insights/case-studies/vidyard-marketo-migration/): How Vidyard replaced a marketing automation platform that was silently dropping leads, migrated to Marketo with Demand Spring in three months, and grew… ## Insights - [Insights & Events](https://demandspring.com/insights-events/): Proprietary research, strategic playbooks and tactical frameworks from the Demand Spring team, plus the events where we discuss them. - [AEO vs SEO for B2B Marketers: What is Actually Different?](https://demandspring.com/insights-events/insights/articles/aeo-vs-seo-b2b-marketing/): Confused by AEO vs SEO? Learn how to adapt your B2B AI search strategy for answer engines and map content to the modern buyer journey. - [How to Launch an AI Agent Pilot in B2B Marketing Without Breaking RevOps](https://demandspring.com/insights-events/insights/articles/ai-agent-pilot-b2b-marketing/): Learn how to launch an AI agent pilot in B2B marketing with the right workflow, guardrails, metrics, governance, and RevOps alignment before scaling… - [Your Next B2B Buyer Might Be an AI Agent. Is Your Marketing Ready?](https://demandspring.com/insights-events/insights/articles/ai-agents-in-b2b-buying/): Buyers now use AI to build vendor shortlists before talking to sales. Learn how to prepare your content and RevOps for the rise of AI agents in B2B buying. - [AI Agents in B2B Marketing: Which Revenue Workflows Actually Deserve Them?](https://demandspring.com/insights-events/insights/articles/ai-agents-in-b2b-marketing/): Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline… - [The Biggest AI Content Strategy Mistake (And How to Fix It)](https://demandspring.com/insights-events/insights/articles/ai-content-strategy-mistakes/): Don't treat AI like a content factory. Learn the biggest AI content strategy mistakes marketers make and how to focus on quality and strategy to rank. - [AI Enablement Strategies to Drive Top of Funnel Trust and Awareness](https://demandspring.com/insights-events/insights/articles/ai-enablement-strategies-to-drive-top-of-funnel-trust-and-awareness/): AI helps target & personalize content to the 95% who aren't actively searching, building brand awareness & trust. Learn how AI can improve your marketing… - [AI in Marketo: How CMOs and RevOps Leaders Can Prepare for What’s Next](https://demandspring.com/insights-events/insights/articles/ai-in-marketo/): AI in Marketo is changing how marketing, demand generation, MOPs and RevOps teams work. Learn how leaders can prepare their teams for AI-driven marketing… - [A Leader's Guide to AI Marketing Tool Evaluation: 3 Questions Before You Buy](https://demandspring.com/insights-events/insights/articles/ai-marketing-tool-evaluation/): Don't waste budget on the wrong AI tool. This guide to AI marketing tool evaluation provides 3 critical questions for your AI tool procurement process to… - [How to Build Data-Driven AI Personas That Map B2B Buying Groups](https://demandspring.com/insights-events/insights/articles/ai-personas-for-b2b-marketing/): Build AI Personas for B2B Marketing to drive buying group consensus and win the 2026 buyer journey. Move from static profiles to a dynamic, data-driven… - [Why AI Training for Marketing Teams is Essential in 2026](https://demandspring.com/insights-events/insights/articles/ai-training-for-marketing-teams-2026/): Is your team using AI without formal training? Discover why AI training for marketing teams is essential for ROI, productivity, and scale. Get the 2026… - [How to Build an AI-First Marketing Team: Skills & Roles for 2026](https://demandspring.com/insights-events/insights/articles/build-ai-first-marketing-team/): Learn how to build an AI-first marketing team. Discover the core skills, roles, and workflows needed to shift from manual execution to strategic… - [From Data to Signals: How AI Helps B2B Teams Identify Who Actually Needs You](https://demandspring.com/insights-events/insights/articles/build-ai-workflows/): Go beyond basic lead lists. Learn how to build AI workflows that analyzes data to identify which B2B prospects actually need you. We share 7 hard-won… - [Top 7 Marketo Mistakes to Avoid - Part 1](https://demandspring.com/insights-events/insights/articles/common-marketo-mistakes/): Are you making these 7 common Marketo mistakes? From deliverability drops to broken API integrations, learn how to prevent costly Marketo errors in 2026. - [How to Boost Email Marketing Performance: Beyond the Send Button](https://demandspring.com/insights-events/insights/articles/email-marketing-performance/): Discover how to improve your email marketing performance through advanced Marketo campaign optimization, smarter segmentation, and operational hygiene. - [How AI Can Personalize Your Marketing (Thanks, Adobe Summit!)](https://demandspring.com/insights-events/insights/articles/how-ai-can-personalize-your-marketing-thanks-adobe-summit/): B2B Marketers Unleash AI for Personalized Experiences at Adobe Summit! Content Creation, Data & More! - [How to Map Content to the Buyer Journey to Win in AI Search](https://demandspring.com/insights-events/insights/articles/how-to-map-content-to-the-buyer-journey-ai-search/): Learn how to map content to the buyer journey to thrive in the era of AI search. Optimize for query fan-out and AI Overviews to eliminate journey friction… - [How to Train AI on Brand Voice to Scale B2B Content](https://demandspring.com/insights-events/insights/articles/how-to-train-ai-on-brand-voice/): Stop generating generic copy. Learn how to train AI on brand voice using Custom GPTs for marketing and structured workflows to scale B2B content… - [A Guide to Implementing AI in Marketo for Dynamic Orchestration](https://demandspring.com/insights-events/insights/articles/implementing-agentic-ai-in-marketo/): Learn how implementing Agentic AI in Marketo replaces linear nurture tracks with autonomous B2B workflows to drive 2026 revenue goals. - [Building Your Marketing AI Prompt Library](https://demandspring.com/insights-events/insights/articles/marketing-ai-prompt-library/): Stop passing prompts around in Slack. Learn how to build a centralized marketing AI prompt library to scale content creation, ensure brand safety, and… - [Marketo A/B Testing That Actually Works (and Why Most Tests Fail)](https://demandspring.com/insights-events/insights/articles/marketo-a-b-testing-best-practices/): Stop guessing with your campaigns. Discover Marketo A/B testing best practices to set up clean experiments, choose the right test type, and drive real ROI. - [Why You Can’t Ignore Your Marketo Campaign Queue Health](https://demandspring.com/insights-events/insights/articles/marketo-campaign-queue-health/): Prevent performance lag by mastering Marketo campaign queue health. Learn archiving best practices, integration design, and marketing automation… - [Marketo Data Hygiene for AI: Is Your Data Clean Enough for Copilots?](https://demandspring.com/insights-events/insights/articles/marketo-data-hygiene-for-ai-audit/): Why are AI pilots failing? The answer lies in your database. Discover the framework for Marketo data hygiene for AI to fix duplicates, standardize fields,… - [Your Marketo Email Templates Have a Secret Expiration Date](https://demandspring.com/insights-events/insights/articles/marketo-email-template/): Is your Marketo email editor freezing? Discover why Marketo email templates have a secret 500-use expiration date. Learn how to fix "Cannot Load Email"… - [Should You Switch to the Marketo New Email Designer?](https://demandspring.com/insights-events/insights/articles/marketo-new-email-designer/): Still using classic Marketo email templates? Discover the benefits of the Marketo new email designer and get a step-by-step template migration plan. - [Navigating the Middle: AI Enablement Strategies for Guiding Prospects through the Consideration Stage](https://demandspring.com/insights-events/insights/articles/navigating-the-middle-ai-enablement-strategies-for-guiding-prospects-through-the-consideration-stage/): This blog dives into AI-powered strategies to optimize the middle of the buyer's journey (MOFU), boosting lead qualification, personalization, and content… - [Next Gen MarTech Stacks Enable Experience-led Growth](https://demandspring.com/insights-events/insights/articles/next-gen-martech-stacks-enable-experience-led-growth/): Experience-led growth is the future of B2B marketing. Learn how next-gen MarTech stacks like Adobe & Salesforce enable personalization & customer delight… - [The Year AI Got Practical: What B2B Marketers Took From 2025](https://demandspring.com/insights-events/insights/articles/practical-ai-for-b2b-marketers/): In 2025, AI shifted from hype to utility. Discover how B2B marketers are using automation, custom GPTs, and tool consolidation to reclaim time and drive… - [Top 7 Marketo Mistakes to Avoid – Part 2](https://demandspring.com/insights-events/insights/articles/top-7-marketo-mistakes-to-avoid-part-2/): Are you making these critical Marketo mistakes? In Part 2, we reveal how to fix faulty Smart List logic, missing progression statuses, and email… ## Events - [Events | AI Exchange](https://demandspring.com/insights-events/events/): AI Exchange sessions and B2B marketing events with Demand Spring's senior practitioners. Filter by topic and solution, or catch up on past sessions. - [AI Agents Take Over the Funnel: From Lead Gen to Closed-Won Automation](https://demandspring.com/insights-events/events/ai-agents-take-over-the-funnel-from-lead-gen-to-closed-won-automation/): AI agents are rapidly moving from experimental add-ons to core drivers of the B2B funnel, reshaping how marketers generate demand, qualify buyers,… - [AI and Revenue: Proving Impact to the C-Suite and the Board](https://demandspring.com/insights-events/events/ai-and-revenue-proving-impact-to-the-c-suite-and-the-board/): AI initiatives don’t get continued funding unless they can clearly show impact on revenue, efficiency, or risk reduction. This session is all about… - [AI and the Sales–Marketing Partnership: New Ways of Working Together](https://demandspring.com/insights-events/events/ai-and-the-sales-marketing-partnership-new-ways-of-working-together/): AI is blurring the traditional lines between sales and marketing. This discussion will focus on joint sales–marketing workflows enabled by AI: lead and… - [AI, Brand, and Trust: Protecting What You’ve Spent Years Building](https://demandspring.com/insights-events/events/ai-brand-and-trust-protecting-what-youve-spent-years-building/): AI can accelerate content and campaigns, but it can also dilute or damage a brand if not handled carefully. This conversation will focus on guardrails,… - [AI Exchange](https://demandspring.com/insights-events/events/ai-exchange/): Coming soon. - [Data Foundations for Marketing AI: Fixing the Plumbing](https://demandspring.com/insights-events/events/data-foundations-for-marketing-ai-fixing-the-plumbing/): You can’t have smart AI without clean, connected data. Many marketing teams are hitting the ceiling on AI experiments because their data foundation isn’t… - [From Hype to Impact: Building a Practical AI Roadmap for B2B Marketing](https://demandspring.com/insights-events/events/from-hype-to-impact-building-a-practical-ai-roadmap-for-b2b-marketing/): AI is everywhere in the headlines, but senior marketing leaders are under pressure to turn noise into measurable impact. In this session, we’ll unpack… - [MAICON 2026](https://demandspring.com/insights-events/events/maicon-2026/): Demand Spring is exhibiting and speaking at MAICON 2026, the Marketing AI Institute's conference for marketing and business leaders, in Cleveland from… - [Redesigning the Marketing Operating Model for an AI-Native Future](https://demandspring.com/insights-events/events/redesigning-the-marketing-operating-model-for-an-ai-native-future/): AI isn’t just a new toolset—it’s a new operating model. This discussion will explore how leading teams are restructuring roles, processes, and governance… - [The 2026 Retrospective: What Broke, What Scaled, What’s Next](https://demandspring.com/insights-events/events/the-2026-retrospective-what-broke-what-scaled-whats-next/): As AI reshaped nearly every corner of B2B marketing in 2026, marketing leaders were forced to rethink long-held assumptions, retire outdated playbooks,… - [The Death of the MQL (Again): What Replaces It in an Agentic World](https://demandspring.com/insights-events/events/the-death-of-the-mql-again-what-replaces-it-in-an-agentic-world/): AI is accelerating the long-predicted decline of the MQL, replacing static lead scores and form fills with dynamic, behavior-driven buying signals… - [The H-Shaped Marketer: Reskilling Your Team for the AI Era](https://demandspring.com/insights-events/events/the-h-shaped-marketer-reskilling-your-team-for-the-ai-era/): AI is reshaping marketing roles faster than most organizations can adapt, creating a new talent profile: the H-shaped marketer—deep expertise in a core… - [The Human + AI Content Flywheel: When Every Employee Is a Publisher](https://demandspring.com/insights-events/events/the-human-ai-content-flywheel-when-every-employee-is-a-publisher/): AI is transforming every employee into a potential content creator, giving B2B organizations the ability to scale thought leadership and storytelling at a… - [The Rise of Community-Led Growth: When Buyers Trust Peers More Than Brands](https://demandspring.com/insights-events/events/the-rise-of-community-led-growth-when-buyers-trust-peers-more-than-brands/): As buyer trust continues to shift away from brands and toward peers, communities are becoming one of the most powerful—and least understood—growth engines… ## About - [Where Strategy Becomes Revenue](https://demandspring.com/): Revenue marketing consultancy for B2B leaders. Seasoned practitioners step into your go-to-market motion and deliver immediate, measurable revenue impact. - [About Demand Spring | B2B Revenue Marketing Consultancy](https://demandspring.com/about/): A senior-led B2B revenue marketing consultancy. 15 years. NPS 94. AI-supported. Founded 2012 by Mark Emond. - [Team | Demand Spring - Senior B2B Marketing Practitioners](https://demandspring.com/about/team/): Meet the senior practitioners who run your engagement. Marketo certified, HubSpot certified, AI-applicators, 15+ years of B2B experience. - [Board of Advisors](https://demandspring.com/about/board-of-advisors/): Senior B2B marketing leaders advising Demand Spring on strategy, AI, and the future of revenue marketing. - [Partners & Certifications](https://demandspring.com/about/partners/): Adobe Marketo Engage Silver Partner. HubSpot and Salesforce Marketing Cloud certifications. Drift, Brandlight, 6sense partner relationships. - [Careers at Demand Spring | B2B Marketing Jobs](https://demandspring.com/about/careers/): What it is like to work at Demand Spring: virtual-first, Team Green, senior B2B marketing practitioners only. Current open roles and future applications. - [Contact Demand Spring | Talk to a Strategist](https://demandspring.com/contact/): Book a 30-minute strategy conversation with a senior Demand Spring consultant. Or submit a project brief and we'll route it to the right practitioner. ## Optional - [Glossary](https://demandspring.com/glossary/): Plain-language definitions of the terms behind modern B2B revenue marketing, from demand generation and ABM to AI, MarTech, SEO, and measurement. - [Newsroom: Demand Spring in the Press](https://demandspring.com/about/newsroom/): Forbes, Demand Gen Report, Authority Magazine, B2B Sales & Marketing Exchange. Where Demand Spring practitioners are quoted, featured, and contributing. - [Sitemap: Every Page on Demand Spring](https://demandspring.com/sitemap/): A complete index of Demand Spring's services, solutions, insights, events, newsroom and B2B marketing glossary — every page on the site, in one place. - [sitemap.xml](https://demandspring.com/sitemap.xml): Every indexable URL, with lastmod. - [feed.xml](https://demandspring.com/feed.xml): RSS 2.0: every insight, case study and press release, newest first, with dates and bylines.