Founder, Chief Demand Architect, Demand Mechanics; Founder, CEO, MyWay Health

Tracy Thayne

Tracy Thayne is a skilled marketing professional who understands modern buyers, their motivations, and decision-making processes. Armed with critical insights, he can organize resources in a way that eliminates buyer friction to support revenue creation and growth. He honed his talent inside enterprise companies working across marketing disciplines, including brand marketing, digital marketing, product marketing, partner marketing, and demand generation.

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Tracy Thayne is a skilled marketing professional who understands modern buyers, their motivations, and decision-making processes. Armed with critical insights, he can organize resources in a way that eliminates buyer friction to support revenue creation and growth. He honed his talent inside enterprise companies working across marketing disciplines, including brand marketing, digital marketing, product marketing, partner marketing, and demand generation.

Tracy has led digital transformation initiatives with HP, Schneider Electric, Motorola, Microsoft, and Amazon Web Services, to name a few. His leadership roles in these and other organizations include SVP of Digital Engagement, SVP of Strategic Solutions Marketing, and VP & Global Process Owner of Demand Generation. He helps large companies remove the complexities that hinder growth and helps smaller companies implement clean, customer-centric demand generation fundamentals.

When Tracy isn’t obsessing over business models, he is transforming healthcare, hiking through nature, or improving his golf game.

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Areas of expertise

Business Growth & Strategy

Demand Process Re/Engineering

Strategic Marketing

Channel Marketing

Sales Enablement

Product Marketing

Product Planning

Branding

Executive Experience

Demand Mechanics

Founder, Chief Demand Architect

MyWay Health

Founder, CEO

ANNUITAS

Senior Vice President of Strategy

Schneider Electric

Global Process Owner, Marketing Automation & Demand Generation

Schneider Electric

Vice President, Digital Engagement

eXpertcity

Vice President, Strategic Solutions Marketing

MarketStar

Director of Marketing & Client Marketing Services

inContact

Senior Director of Marketing

Outer Circle LLC

Partner

Novell Inc.

Director, Linux Marketing

Revenue Marketing Advisors

Our experienced global marketing leaders help you create high performance revenue marketing and demand centers.

Jennifer Batley

Founder & Executive Consultant, Batley Advisory

Designs and delivers human-centered experiences that create business impact and propel growth.

Executive & Industry Experience

Batley Advisory,

Differly,

L-Spark (HelpWear, Fictionary),

SaaSCan,

Napkyn Analytics,

Gordon Food Service,

Walker Information,

Sysco Foods, Dell/EMC, Iron Mountain, Pepsi, Welch Allyn,

Areas of Expertise

CMO Mentoring and Advisory,

Corporate Strategy,

Customer Experience Strategy,

Operationalizing the Customer Journey,

Brand and Customer Experience,

Org Design,

Digital Transformation,

KPI and Metrics Design,

Jane Baird

Founder, Baird Communications

Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.

Executive & Industry Experience

Baird Communications,

Trustiics Inc.,

Neurovine Inc.,

Business Sherpa Group Inc. ,

Capital Angel Network,

Compass North Accelerator Bootcamp,

Ryan's Well Foundation,

IBM,

Cognos Inc.,

Areas of Expertise

Marketing Strategy & Planning,

Branding,

Startup GTM Strategies,

Executive & Employee Communications,

Writing, Editing,

Non-Profit Communications & Donor Engagement,

Internal Communications,

Elle Woulfe

Senior Vice President of Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision,

Advisory Board Member,

Inverta,

PathFactory,

Lattice Engines,

Eloqua,

Salary.com,

Pyramid,

Yankee Group,

Newsmediary,

Areas of Expertise

Sales & Marketing Alignment,

Account Based Marketing,

Paid Media,

Content,

Process Optimization,

Analytics & Performance,

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing ,

MeeWee,

Aquent ,

WegoWise, Inc.,

PeopleFluent,

QuickPivot,

SensorLogic,

Bullhorn,

Fleishman-Hilliard, LLP,

HyperDesk Corporation,

Progress Software,

Areas of Expertise

Go-to-Market Strategy,

Revenue Marketing,

Sales & Marketing Alignment,

Content & Communications,

Sales Enablement,

Product Marketing,

Public Relations,

Matt Roberts

Vice President Strategy Consulting, Demand Spring

Builds pragmatic revenue marketing programs and strategies.

Executive & Industry Experience

Demand Spring,

Forrester,

Forrester,

Staples Advantage,

Schneider Electric,

Schneider Electric,

Schneider Electric,

Schneider Electric,

Areas of Expertise

Business Growth & Strategy,

Strategic Marketing,

Revenue Marketing,

Go-to-Market Strategy,

Account Based Marketing,

Mark Emond

Founder & President, Demand Spring

Transforms revenue marketing practices.

Executive & Industry Experience

Demand Spring,

IBM,

Cognos,

Cognos,

Watchfire,

Corel Corporation,

Areas of Expertise

Strategic Marketing,

Revenue Marketing,

Technology,

Sales & Marketing Alignment,

Field Marketing,

Pipeline Management,

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury,

Harbour.Space,

Areas of Expertise

Innovation,

Brand Purpose & Values ,

Strategic Marketing,

Executive Thought Leadership,

Change Management,

Employee Engagement & Communications,

Content Marketing & Storytelling,

Customer Experience,

Marketing/Sales Alignment ,

Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Drives growth, scales organizations, and builds global brands.

Executive & Industry Experience

Glasswing Ventures,

ZipWhip,

Scale It Up,

Emarysys,

MineralTree, Inc,

Brandeis University,

Rapid7,

WordStream,

Attend, Inc.,

Duo Security,

Unitrends,

Awareness Inc.,

Virtual Computer Inc, (Acquired by Citrix),

AppAssure Software (Acquired by Dell),

Workhuman,

Ayland Software,

LogMeIn,

Unica Corportation,

Shiva Corporation,

Lotus Development,

Areas of Expertise

Marketing/Sales Alignment,

Business Growth & Strategy,

Marketing Productivity & Org Design,

M&A,

Product Marketing,

Branding,

Product Led Growth,

IPO Readiness,

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