Tracy Thayne

Founder, Chief Demand Architect, Demand Mechanics; Founder, CEO, MyWay Health

Tracy Thayne is a skilled marketing professional who understands modern buyers, their motivations, and decision-making processes. Armed with critical insights, he can organize resources in a way that eliminates buyer friction to support revenue creation and growth. He honed his talent inside enterprise companies working across marketing disciplines, including brand marketing, digital marketing, product marketing, partner marketing, and demand generation.

Tracy Thayne

Tracy Thayne is a skilled marketing professional who understands modern buyers, their motivations, and decision-making processes. Armed with critical insights, he can organize resources in a way that eliminates buyer friction to support revenue creation and growth. He honed his talent inside enterprise companies working across marketing disciplines, including brand marketing, digital marketing, product marketing, partner marketing, and demand generation.

Tracy has led digital transformation initiatives with HP, Schneider Electric, Motorola, Microsoft, and Amazon Web Services, to name a few. His leadership roles in these and other organizations include SVP of Digital Engagement, SVP of Strategic Solutions Marketing, and VP & Global Process Owner of Demand Generation. He helps large companies remove the complexities that hinder growth and helps smaller companies implement clean, customer-centric demand generation fundamentals.

When Tracy isn’t obsessing over business models, he is transforming healthcare, hiking through nature, or improving his golf game.

Areas of expertise

Business Growth & Strategy
Demand Process Re/Engineering
Strategic Marketing
Channel Marketing
Sales Enablement
Product Marketing
Product Planning
Branding

Executive Experience

Demand Mechanics
Founder, Chief Demand Architect
MyWay Health
Founder, CEO
ANNUITAS
Senior Vice President of Strategy
Schneider Electric
Global Process Owner, Marketing Automation & Demand Generation
Schneider Electric
Vice President, Digital Engagement
eXpertcity
Vice President, Strategic Solutions Marketing
MarketStar
Director of Marketing & Client Marketing Services
inContact
Senior Director of Marketing
Outer Circle LLC
Partner
Novell Inc.
Director, Linux Marketing

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Jefferson is a marketing communications executive with more than 18 years experience and is one of Canadian’s earliest outliers in the IDEA (inclusion diversity equity accessibility) arena.
Technology industry sales and marketing leader focused on building go-to-market strategies and teams.
Working with leading B2B companies to build Data-Driven Go To Market Strategies, programs and teams.
Designs and delivers human-centered experiences that create business impact and propel growth.
Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.
Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.
Builds scale with strategic and systematic revenue marketing.
Builds pragmatic revenue marketing programs and strategies.
Transforms revenue marketing practices.
Inspires and equips leaders to lead change, identify new opportunities, and transform their business.