Founder, Chief Demand Architect, Demand Mechanics; Founder, CEO, MyWay Health

Tracy Thayne

Tracy Thayne is a skilled marketing professional who understands modern buyers, their motivations, and decision-making processes. Armed with critical insights, he can organize resources in a way that eliminates buyer friction to support revenue creation and growth. He honed his talent inside enterprise companies working across marketing disciplines, including brand marketing, digital marketing, product marketing, partner marketing, and demand generation.

Tracy Thayne is a skilled marketing professional who understands modern buyers, their motivations, and decision-making processes. Armed with critical insights, he can organize resources in a way that eliminates buyer friction to support revenue creation and growth. He honed his talent inside enterprise companies working across marketing disciplines, including brand marketing, digital marketing, product marketing, partner marketing, and demand generation.

Tracy has led digital transformation initiatives with HP, Schneider Electric, Motorola, Microsoft, and Amazon Web Services, to name a few. His leadership roles in these and other organizations include SVP of Digital Engagement, SVP of Strategic Solutions Marketing, and VP & Global Process Owner of Demand Generation. He helps large companies remove the complexities that hinder growth and helps smaller companies implement clean, customer-centric demand generation fundamentals.

When Tracy isn’t obsessing over business models, he is transforming healthcare, hiking through nature, or improving his golf game.

Areas of expertise

Business Growth & Strategy
Demand Process Re/Engineering
Strategic Marketing
Channel Marketing
Sales Enablement
Product Marketing
Product Planning
Branding

Executive Experience

Demand Mechanics
Founder, Chief Demand Architect
MyWay Health
Founder, CEO
ANNUITAS
Senior Vice President of Strategy
Schneider Electric
Global Process Owner, Marketing Automation & Demand Generation
Schneider Electric
Vice President, Digital Engagement
eXpertcity
Vice President, Strategic Solutions Marketing
MarketStar
Director of Marketing & Client Marketing Services
inContact
Senior Director of Marketing
Outer Circle LLC
Partner
Novell Inc.
Director, Linux Marketing
Revenue Marketing Advisors
Our experienced global marketing leaders help you create high performance revenue marketing and demand centers.

Jennifer Batley

Founder & Executive Consultant, Batley Advisory

Designs and delivers human-centered experiences that create business impact and propel growth.

Executive & Industry Experience

Batley Advisory
Differly
L-Spark (HelpWear, Fictionary)
SaaSCan
Napkyn Analytics
Gordon Food Service
Walker Information
Sysco Foods, Dell/EMC, Iron Mountain, Pepsi, Welch Allyn

Areas of Expertise

CMO Mentoring and Advisory
Corporate Strategy
Customer Experience Strategy
Operationalizing the Customer Journey
Brand and Customer Experience
Org Design
Digital Transformation
KPI and Metrics Design

Jane Baird

Founder, Baird Communications

Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.

Executive & Industry Experience

Baird Communications
Trustiics Inc.
Neurovine Inc.
Business Sherpa Group Inc.
Capital Angel Network
Compass North Accelerator Bootcamp
Ryan's Well Foundation
IBM
Cognos Inc.

Areas of Expertise

Marketing Strategy & Planning
Branding
Startup GTM Strategies
Executive & Employee Communications
Writing, Editing
Non-Profit Communications & Donor Engagement
Internal Communications

Elle Woulfe

Senior Vice President of Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Sales & Marketing Alignment
Account Based Marketing
Paid Media
Content
Process Optimization
Analytics & Performance

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing
MeeWee
Aquent
WegoWise, Inc.
PeopleFluent
QuickPivot
SensorLogic
Bullhorn
Fleishman-Hilliard, LLP
HyperDesk Corporation
Progress Software

Areas of Expertise

Go-to-Market Strategy
Revenue Marketing
Sales & Marketing Alignment
Content & Communications
Sales Enablement
Product Marketing
Public Relations

Matt Roberts

Vice President Strategy Consulting, Demand Spring

Builds pragmatic revenue marketing programs and strategies.

Executive & Industry Experience

Demand Spring
Forrester
Forrester
Staples Advantage
Schneider Electric
Schneider Electric
Schneider Electric
Schneider Electric

Areas of Expertise

Business Growth & Strategy
Strategic Marketing
Revenue Marketing
Go-to-Market Strategy
Account Based Marketing

Mark Emond

Founder & President, Demand Spring

Transforms revenue marketing practices.

Executive & Industry Experience

Demand Spring
IBM
Cognos
Cognos
Watchfire
Corel Corporation

Areas of Expertise

Strategic Marketing
Revenue Marketing
Technology
Sales & Marketing Alignment
Field Marketing
Pipeline Management

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Innovation
Brand Purpose & Values
Strategic Marketing
Executive Thought Leadership
Change Management
Employee Engagement & Communications
Content Marketing & Storytelling
Customer Experience
Marketing/Sales Alignment

Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Drives growth, scales organizations, and builds global brands.

Executive & Industry Experience

Glasswing Ventures
ZipWhip
Scale It Up
Emarysys
MineralTree, Inc
Brandeis University
Rapid7
WordStream
Attend, Inc.
Duo Security
Unitrends
Awareness Inc.
Virtual Computer Inc, (Acquired by Citrix)
AppAssure Software (Acquired by Dell)
Workhuman
Ayland Software
LogMeIn
Unica Corportation
Shiva Corporation
Lotus Development

Areas of Expertise

Marketing/Sales Alignment
Business Growth & Strategy
Marketing Productivity & Org Design
M&A
Product Marketing
Branding
Product Led Growth
IPO Readiness

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