Tracy Thayne is a skilled marketing professional who understands modern buyers, their motivations, and decision-making processes. Armed with critical insights, he can organize resources in a way that eliminates buyer friction to support revenue creation and growth. He honed his talent inside enterprise companies working across marketing disciplines, including brand marketing, digital marketing, product marketing, partner marketing, and demand generation.
Tracy has led digital transformation initiatives with HP, Schneider Electric, Motorola, Microsoft, and Amazon Web Services, to name a few. His leadership roles in these and other organizations include SVP of Digital Engagement, SVP of Strategic Solutions Marketing, and VP & Global Process Owner of Demand Generation. He helps large companies remove the complexities that hinder growth and helps smaller companies implement clean, customer-centric demand generation fundamentals.
When Tracy isn’t obsessing over business models, he is transforming healthcare, hiking through nature, or improving his golf game.
