Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response. Working with marketing messages both online and offline, she increases the likelihood people will engage with and respond to them, using established DR techniques coupled with scientifically-proven triggers of behavior.
An Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader, Harhut has created integrated campaigns for clients large and small.
Prior to cofounding HBT Marketing, Harhut held senior creative management positions with Digitas, Mullen, and Hill Holliday. She and her teams have won over 200 awards for digital and direct marketing effectiveness, for clients such as Dell, Cognos, AT&T, Great-West Financial, Nationwide, MassMutual, Sheraton and others.
A sought-after, top-ranked speaker, she’s wowed audiences with high-energy, example-jammed presentations in London, Sydney, Stockholm, Sao Paulo, Berlin, Moscow and all over the US — including attendees at SXSW. She is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing.
When she’s not optimizing copy or keynoting marketing conferences, Harhut enjoys theater, travel, hanging at the beach, and serving on the ANA International ECHO Award Board of Governors.