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Nancy Harhut

Co-Founder & Chief Creative Officer, HBT Marketing

Nancy Harhut is passionate about the impact that behavioral science has on marketing, and teaches effective persuasive techniques to businesses so they can really learn to move the needle to increase leads and sales.

She’s an Online Marketing Institute Top 40 Digital Strategist, Social Top 50 Email Marketing Leader, and the winner of numerous International Echo Awards for Marketing Effectiveness.

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response. Working with marketing messages both online and offline, she increases the likelihood people will engage with and respond to them, using established DR techniques coupled with scientifically-proven triggers of behavior. 

An Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader, Harhut has created integrated campaigns for clients large and small.

Prior to cofounding HBT Marketing, Harhut held senior creative management positions with Digitas, Mullen, and Hill Holliday.  She and her teams have won over 200 awards for digital and direct marketing effectiveness, for clients such as Dell, Cognos, AT&T, Great-West Financial, Nationwide, MassMutual, Sheraton and others.

A sought-after, top-ranked speaker, she’s wowed audiences with high-energy, example-jammed presentations in London, Sydney, Stockholm, Sao Paulo, Berlin, Moscow and all over the US — including attendees at SXSW. She is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. 

When she’s not optimizing copy or keynoting marketing conferences, Harhut enjoys theater, travel, hanging at the beach, and serving on the ANA International ECHO Award Board of Governors.

Areas of expertise

Behavioural Science/Design

Executive Experience

HBT Marketing
Co-Founder & Chief Creative Officer
Wilde Agency
Chief Creative Officer
Hill Holiday
SVP, Managing Director Relationship Marketing
SVP, Creative Director
Bronner Slosberg Humphrey
VP, Creative Director

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