Carlos Hidalgo

CRO, Demand Spring

Carlos is passionate about helping leaders desing lives they love and building corporate cultures that retain, grow and help talent rise to their highest levels of potential.

Carlos Hidalgo is the Chief Strategy Officer of Demand Spring and an Executive Advisor and Life Design Coach that helps professionals and their teams get back to who they were created to be so they can live lives they love to live every day.

Carlos has 28 years’ experience working with B2B organizations of all sizes in delivering growth strategies, leading change management initiatives, developing human centered corporate cultures and coaching.

Carlos is widely recognized for his expertise in the B2B marketing space for his experience across numerous disciplines and for coaching executives in the areas of leadership and managing change.

Carlos is the author of Driving Demand, which is ranked as a top 5 marketing book of all time by Book Authority and also The UnAmerican Dream, which was released in 2019.  Additionally, Carlos is an international keynote speaker and TEDx speaker.

Carlos has won numerous awards and has named to some of the most prestigious leadership lists in the industry including the SLMA Sales Lead Management and the most Influential in B2B Marketing by Onalytica.

Areas of expertise

Organizational leadership
Corporate culture
Change management
Life design
Sales process
Demand generation

Executive Experience

Demand Spring
Chief Revenue Officer
Executive Coach & Advisor
Founder & CEO
Co-Founder & CEO
Board Member
The Carson Leslie Foundation
Board Member
BMC Software
Sr. Director SMB Marketing

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Works with B2BC companies to increase conversion, design powerful customer experiences, and get better results with empathy-based marketing.
Expert in building privacy and data security solutions for companies of all sizes.
Jefferson is a marketing communications executive with more than 18 years experience and is one of Canadian’s earliest outliers in the IDEA (inclusion diversity equity accessibility) arena.
Technology industry sales and marketing leader focused on building go-to-market strategies and teams.
Working with leading B2B companies to build Data-Driven Go To Market Strategies, programs and teams.
Designs and delivers human-centered experiences that create business impact and propel growth.
Helps businesses harness the unique power of social media marketing to drive awareness, engagement, and revenue.
Infuses behavioral science into marketing creative to trigger automatic, hardwired actions — increasing engagement, response, and ROI.
Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.
Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.
Builds scale with strategic and systematic revenue marketing.
Marries business strategy to narrative nuance through storytelling.
Helps executives, leaders, and professionals to improve their communication and increase their influence.
Builds pragmatic revenue marketing programs and strategies.
Transforms revenue marketing practices.
Comedy writer, improviser, preacher’s kid helping organizations to re-engage employees and clients by building creative, encouring cultures that support risk taking.
Aligns product, sales, and marketing around the customer for mutual success and impact.
Helps business leaders indentify new ways to drive revenue and growth by removing friction from the customer experience.