https://demandspring.com/ Revenue marketing consultancy. Insights, case studies and news from Demand Spring. en-ca Thu, 03 Sep 2026 08:00:00 +0000 https://demandspring.com/about/press/demand-spring-sponsors-2026-wheelchair-basketball-world-championships-in-ottawa/ https://demandspring.com/about/press/demand-spring-sponsors-2026-wheelchair-basketball-world-championships-in-ottawa/ OTTAWA, ON – September 3, 2026 – Revenue Marketing consultancy Demand Spring is pleased to be a Corporate Partner of the 2026 IWBF Wheelchair Basketball World Championships (Ottawa 2026) taking place September 5 to 19 in Ottawa. The Ottawa 2026 IWBF Wheelchair Basketball World Championships will feature both men’s and women’s games at The Arena at TD Place and Carleton Thu, 03 Sep 2026 08:00:00 +0000 https://demandspring.com/about/press/demand-spring-welcomes-lucian-lui-as-senior-cmo-advisor/ https://demandspring.com/about/press/demand-spring-welcomes-lucian-lui-as-senior-cmo-advisor/ BOSTON, MA – August 6, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Lucian Lui has joined the organization as Senior CMO Advisor. Lucian brings more than 25 years of leadership experience, driving growth across startups, midsize companies, and global organizations including Microsoft, Iron Mountain, Rapid7, and Immersive Labs. Throughout his Thu, 06 Aug 2026 08:13:15 +0000 https://demandspring.com/about/press/the-real-ai-challenge-for-marketing-leaders-isnt-the-technology/ https://demandspring.com/about/press/the-real-ai-challenge-for-marketing-leaders-isnt-the-technology/ Most organizations are deploying AI tools, yet only a fraction have reached real maturity. The harder work is organizational: deciding what to automate, how to govern it, and which work stays human. Mon, 27 Jul 2026 08:00:00 +0000 https://demandspring.com/about/press/demand-spring-welcomes-shannyn-lee-as-chief-growth-officer/ https://demandspring.com/about/press/demand-spring-welcomes-shannyn-lee-as-chief-growth-officer/ BOSTON, MA – July 23, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Shannyn Lee has joined the team as the first ever Chief Growth Officer. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving into business development. She led business development for a Thu, 23 Jul 2026 08:10:12 +0000 https://demandspring.com/insights-events/insights/articles/ai-in-marketo/ https://demandspring.com/insights-events/insights/articles/ai-in-marketo/ AI in Marketo is changing how marketing, demand generation, MOPs and RevOps teams work. Learn how leaders can prepare their teams for AI-driven marketing operations. Taran Brach Fri, 12 Jun 2026 10:29:37 +0000 https://demandspring.com/insights-events/insights/articles/ai-agent-pilot-b2b-marketing/ https://demandspring.com/insights-events/insights/articles/ai-agent-pilot-b2b-marketing/ Learn how to launch an AI agent pilot in B2B marketing with the right workflow, guardrails, metrics, governance, and RevOps alignment before scaling automation. Taran Brach Thu, 28 May 2026 10:19:18 +0000 https://demandspring.com/insights-events/insights/articles/ai-agents-in-b2b-buying/ https://demandspring.com/insights-events/insights/articles/ai-agents-in-b2b-buying/ Buyers now use AI to build vendor shortlists before talking to sales. Learn how to prepare your content and RevOps for the rise of AI agents in B2B buying. Taran Brach Fri, 15 May 2026 06:30:58 +0000 https://demandspring.com/insights-events/insights/articles/ai-agents-in-b2b-marketing/ https://demandspring.com/insights-events/insights/articles/ai-agents-in-b2b-marketing/ Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact. Taran Brach Fri, 08 May 2026 08:12:11 +0000 https://demandspring.com/insights-events/insights/articles/aeo-vs-seo-b2b-marketing/ https://demandspring.com/insights-events/insights/articles/aeo-vs-seo-b2b-marketing/ Confused by AEO vs SEO? Learn how to adapt your B2B AI search strategy for answer engines and map content to the modern buyer journey. Taran Brach Fri, 01 May 2026 10:24:47 +0000 https://demandspring.com/insights-events/insights/articles/ai-personas-for-b2b-marketing/ https://demandspring.com/insights-events/insights/articles/ai-personas-for-b2b-marketing/ Build AI Personas for B2B Marketing to drive buying group consensus and win the 2026 buyer journey. Move from static profiles to a dynamic, data-driven GTM strategy. Taran Brach Fri, 24 Apr 2026 08:58:27 +0000 https://demandspring.com/insights-events/insights/articles/how-to-map-content-to-the-buyer-journey-ai-search/ https://demandspring.com/insights-events/insights/articles/how-to-map-content-to-the-buyer-journey-ai-search/ Learn how to map content to the buyer journey to thrive in the era of AI search. Optimize for query fan-out and AI Overviews to eliminate journey friction points. Taran Brach Tue, 21 Apr 2026 07:00:12 +0000 https://demandspring.com/about/press/scaling-b2b-marketing-the-gem-and-demand-spring-story/ https://demandspring.com/about/press/scaling-b2b-marketing-the-gem-and-demand-spring-story/ A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are often overwhelming as they remain reliant on a single person to do the job. Such was… Sat, 04 Apr 2026 20:43:03 +0000 https://demandspring.com/insights-events/insights/articles/build-ai-first-marketing-team/ https://demandspring.com/insights-events/insights/articles/build-ai-first-marketing-team/ Learn how to build an AI-first marketing team. Discover the core skills, roles, and workflows needed to shift from manual execution to strategic orchestration. Taran Brach Fri, 03 Apr 2026 08:49:26 +0000 https://demandspring.com/insights-events/insights/articles/build-ai-workflows/ https://demandspring.com/insights-events/insights/articles/build-ai-workflows/ Go beyond basic lead lists. Learn how to build AI workflows that analyzes data to identify which B2B prospects actually need you. We share 7 hard-won lessons on system design and data handling. Taran Brach Wed, 01 Apr 2026 12:15:35 +0000 https://demandspring.com/insights-events/insights/articles/ai-training-for-marketing-teams-2026/ https://demandspring.com/insights-events/insights/articles/ai-training-for-marketing-teams-2026/ Is your team using AI without formal training? Discover why AI training for marketing teams is essential for ROI, productivity, and scale. Get the 2026 data and upskilling guide. Taran Brach Fri, 27 Mar 2026 07:48:28 +0000 https://demandspring.com/insights-events/insights/articles/how-to-train-ai-on-brand-voice/ https://demandspring.com/insights-events/insights/articles/how-to-train-ai-on-brand-voice/ Stop generating generic copy. Learn how to train AI on brand voice using Custom GPTs for marketing and structured workflows to scale B2B content confidently. Taran Brach Wed, 25 Mar 2026 08:16:01 +0000 https://demandspring.com/insights-events/insights/articles/marketo-email-template/ https://demandspring.com/insights-events/insights/articles/marketo-email-template/ Is your Marketo email editor freezing? Discover why Marketo email templates have a secret 500-use expiration date. Learn how to fix "Cannot Load Email" errors and implement template governance to boost Marketo performance. Stephanie Black Fri, 20 Mar 2026 01:56:01 +0000 https://demandspring.com/insights-events/insights/articles/email-marketing-performance/ https://demandspring.com/insights-events/insights/articles/email-marketing-performance/ Discover how to improve your email marketing performance through advanced Marketo campaign optimization, smarter segmentation, and operational hygiene. Maria Hortua Wed, 18 Mar 2026 07:00:31 +0000 https://demandspring.com/insights-events/insights/articles/marketing-ai-prompt-library/ https://demandspring.com/insights-events/insights/articles/marketing-ai-prompt-library/ Stop passing prompts around in Slack. Learn how to build a centralized marketing AI prompt library to scale content creation, ensure brand safety, and boost efficiency. Taran Brach Thu, 12 Mar 2026 08:52:52 +0000 https://demandspring.com/insights-events/insights/articles/marketo-new-email-designer/ https://demandspring.com/insights-events/insights/articles/marketo-new-email-designer/ Still using classic Marketo email templates? Discover the benefits of the Marketo new email designer and get a step-by-step template migration plan. Stephanie Black Thu, 05 Mar 2026 06:00:53 +0000 https://demandspring.com/insights-events/insights/articles/top-7-marketo-mistakes-to-avoid-part-2/ https://demandspring.com/insights-events/insights/articles/top-7-marketo-mistakes-to-avoid-part-2/ Are you making these critical Marketo mistakes? In Part 2, we reveal how to fix faulty Smart List logic, missing progression statuses, and email preheaders. Maria Hortua Fri, 27 Feb 2026 18:14:08 +0000 https://demandspring.com/insights-events/insights/articles/common-marketo-mistakes/ https://demandspring.com/insights-events/insights/articles/common-marketo-mistakes/ Are you making these 7 common Marketo mistakes? From deliverability drops to broken API integrations, learn how to prevent costly Marketo errors in 2026. Maria Hortua Wed, 25 Feb 2026 18:36:24 +0000 https://demandspring.com/insights-events/insights/articles/marketo-a-b-testing-best-practices/ https://demandspring.com/insights-events/insights/articles/marketo-a-b-testing-best-practices/ Stop guessing with your campaigns. Discover Marketo A/B testing best practices to set up clean experiments, choose the right test type, and drive real ROI. Taran Brach Fri, 20 Feb 2026 10:26:12 +0000 https://demandspring.com/insights-events/insights/articles/marketo-data-hygiene-for-ai-audit/ https://demandspring.com/insights-events/insights/articles/marketo-data-hygiene-for-ai-audit/ Why are AI pilots failing? The answer lies in your database. Discover the framework for Marketo data hygiene for AI to fix duplicates, standardize fields, and prep for Copilots. Taran Brach Thu, 19 Feb 2026 06:10:26 +0000 https://demandspring.com/insights-events/insights/articles/marketo-campaign-queue-health/ https://demandspring.com/insights-events/insights/articles/marketo-campaign-queue-health/ Prevent performance lag by mastering Marketo campaign queue health. Learn archiving best practices, integration design, and marketing automation governance. Tina Groulx Thu, 12 Feb 2026 10:04:37 +0000 https://demandspring.com/insights-events/insights/articles/implementing-agentic-ai-in-marketo/ https://demandspring.com/insights-events/insights/articles/implementing-agentic-ai-in-marketo/ Learn how implementing Agentic AI in Marketo replaces linear nurture tracks with autonomous B2B workflows to drive 2026 revenue goals. Taran Brach Fri, 06 Feb 2026 08:32:40 +0000 https://demandspring.com/insights-events/insights/articles/ai-content-strategy-mistakes/ https://demandspring.com/insights-events/insights/articles/ai-content-strategy-mistakes/ Don't treat AI like a content factory. Learn the biggest AI content strategy mistakes marketers make and how to focus on quality and strategy to rank. Taran Brach Sat, 24 Jan 2026 00:28:22 +0000 https://demandspring.com/insights-events/insights/articles/ai-marketing-tool-evaluation/ https://demandspring.com/insights-events/insights/articles/ai-marketing-tool-evaluation/ Don't waste budget on the wrong AI tool. This guide to AI marketing tool evaluation provides 3 critical questions for your AI tool procurement process to ensure you choose the right solution. Taran Brach Wed, 14 Jan 2026 05:50:35 +0000 https://demandspring.com/about/press/demand-spring-launches-the-ai-exchange/ https://demandspring.com/about/press/demand-spring-launches-the-ai-exchange/ Monthly virtual roundtable will spur AI-driven peer learning, strategic insights, and innovation for marketing leaders BOSTON, MA – January 8, 2026 – Revenue Marketing consultancy Demand Spring has… Thu, 08 Jan 2026 00:25:40 +0000 https://demandspring.com/insights-events/insights/articles/practical-ai-for-b2b-marketers/ https://demandspring.com/insights-events/insights/articles/practical-ai-for-b2b-marketers/ In 2025, AI shifted from hype to utility. Discover how B2B marketers are using automation, custom GPTs, and tool consolidation to reclaim time and drive strategy. Mark Emond Wed, 07 Jan 2026 19:40:53 +0000 https://demandspring.com/about/press/demand-spring-and-brandlight-launch-ai-search-visibility-partnership/ https://demandspring.com/about/press/demand-spring-and-brandlight-launch-ai-search-visibility-partnership/ Commodo id, egestas vitae lectus nam ultricies nisi lorem, in tincidunt eros auctor pretium… Wed, 10 Dec 2025 15:17:59 +0000 https://demandspring.com/about/press/skating-to-where-the-puck-is-going-ai-transformation-for-service-providers-with-mark-emond/ https://demandspring.com/about/press/skating-to-where-the-puck-is-going-ai-transformation-for-service-providers-with-mark-emond/ Discover Mark Emond Founder & CEO of Demand Spring’s playbook for turning technical skills into a high-value AI strategy, finding visionary clients, and becoming the go-to expert in a sea of noise. Wed, 19 Nov 2025 21:30:39 +0000 https://demandspring.com/about/press/c-suite-perspectives-on-ai-mark-emond-of-demand-spring-on-where-to-use-ai-and-where-to-rely-only-on-humans/ https://demandspring.com/about/press/c-suite-perspectives-on-ai-mark-emond-of-demand-spring-on-where-to-use-ai-and-where-to-rely-only-on-humans/ Use AI to Accelerate, Not Replace: AI is phenomenal at speeding up research, analysis, and content generation, but it doesn’t replace human… Fri, 14 Nov 2025 07:34:17 +0000 https://demandspring.com/about/press/20-jobs-and-roles-humans-do-better-than-ai/ https://demandspring.com/about/press/20-jobs-and-roles-humans-do-better-than-ai/ AI may be powerful, but it can’t replace empathy, ethics or intuition. Here are jobs and tasks where human judgment and connection still lead the way. Fri, 14 Nov 2025 07:22:53 +0000 https://demandspring.com/about/press/whats-keeping-cmos-up-at-night/ https://demandspring.com/about/press/whats-keeping-cmos-up-at-night/ After years of growth, the last 18 months have not been easy for B2B CMOs. Growth, spending and digital transformation was a hallmark of the pandemic from 2020 through to the summer of 2022. Organizations suddenly found their digital infrastructure to be sorely lacking, while buyer behavior continued to change precipitously. Tue, 26 Aug 2025 01:19:36 +0000 https://demandspring.com/about/press/ai-adoption-is-more-than-just-tech-its-a-mindset-shift-for-marketing-teams/ https://demandspring.com/about/press/ai-adoption-is-more-than-just-tech-its-a-mindset-shift-for-marketing-teams/ Adopting AI is not about picking the right tools and technologies, it actually requires a shift in thinking. Great AI change leaders foster an environment where all team members learn from each other. Fri, 30 May 2025 00:47:40 +0000 https://demandspring.com/about/press/youre-between-b2b-marketing-roles-now-is-the-perfect-time-to-learn-ai/ https://demandspring.com/about/press/youre-between-b2b-marketing-roles-now-is-the-perfect-time-to-learn-ai/ For high-performing B2B marketers who are between roles and want to stay sharp, stay relevant, and use this transition period to their advantage – it is the perfect time to invest in learning AI. Wed, 14 May 2025 00:51:27 +0000 https://demandspring.com/about/press/demand-spring-launches-the-cmo-exchange/ https://demandspring.com/about/press/demand-spring-launches-the-cmo-exchange/ Monthly roundtable series for marketing leaders fosters peer-to-peer knowledge exchange on AI in marketing. BOSTON, MA – April 7, 2025 – AI & Marketing Automation consultancy Demand Spring has launched The CMO Exchange, an exclusive, invite-only virtual roundtable series designed for forward-thinking CMOs to engage in candid, peer-to-peer conversations about the evolving role of Mon, 07 Apr 2025 15:28:19 +0000 https://demandspring.com/about/press/the-age-of-ai-in-b2b-marketing-strategic-shifts-for-cmos/ https://demandspring.com/about/press/the-age-of-ai-in-b2b-marketing-strategic-shifts-for-cmos/ AI is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For B2B marketing leaders, this is a pivotal moment demanding not just adaptation but proactive transformation. Sat, 08 Mar 2025 00:55:28 +0000 https://demandspring.com/about/press/how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it/ https://demandspring.com/about/press/how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it/ AI is no longer the future; it is the present. It’s reshaping landscapes, altering industries, and transforming the way we live and work. While it promises efficiency and growth, it also brings challenges and uncertainties that professionals and businesses must navigate. As part of this series, we had the pleasure of interviewing Jonathan Milne of Demand Spring. Thu, 06 Mar 2025 00:56:19 +0000 https://demandspring.com/about/press/ai-in-marketing-three-strategic-steps-cmos-should-take-now/ https://demandspring.com/about/press/ai-in-marketing-three-strategic-steps-cmos-should-take-now/ Over the past year, I have spent more time talking with CMOs about AI than any other subject. My conclusion is that, like the rest of the world, CMOs have more questions than answers about this game-changing technology. Thu, 20 Feb 2025 00:57:00 +0000 https://demandspring.com/about/press/how-b2b-marketers-can-harness-ai-for-future-growth/ https://demandspring.com/about/press/how-b2b-marketers-can-harness-ai-for-future-growth/ Back in the late 90’s, the marketing industry looked vastly different, and artificial intelligence was still science fiction. Marketers really had two primary roles—driving brand awareness and providing sales support. Today, we are at the start of the next era in B2B marketing practices driven by AI. Thu, 05 Dec 2024 00:57:48 +0000 https://demandspring.com/about/press/5-innovative-non-traditional-marketing-strategies-that-can-engage-audiences-like-never-before/ https://demandspring.com/about/press/5-innovative-non-traditional-marketing-strategies-that-can-engage-audiences-like-never-before/ Traditional marketing methods are no longer sufficient in today’s dynamic and fast-evolving market. To truly engage and captivate audiences, businesses need to think outside the box and adopt innovative and non-traditional marketing strategies. For this series, I had the pleasure of interviewing Mark Emond from Demand Spring. Wed, 27 Nov 2024 00:58:39 +0000 https://demandspring.com/about/press/martech360-interview-with-mark-emond-founder-and-ceo-at-demand-spring/ https://demandspring.com/about/press/martech360-interview-with-mark-emond-founder-and-ceo-at-demand-spring/ Build your brand. People buy from organizations they trust. Part of trust-building is familiarity. Organizations that invest significantly in brand-building through advertising, events, social media, and PR have the opportunity to accelerate their growth. Fri, 09 Aug 2024 01:18:41 +0000 https://demandspring.com/about/press/how-familiar-and-skilled-are-b2b-marketers-with-ai/ https://demandspring.com/about/press/how-familiar-and-skilled-are-b2b-marketers-with-ai/ Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring. Wed, 17 Jul 2024 00:59:42 +0000 https://demandspring.com/about/press/demand-spring-ai-services-seek-to-optimize-marketing-strategies-boost-productivity/ https://demandspring.com/about/press/demand-spring-ai-services-seek-to-optimize-marketing-strategies-boost-productivity/ Demand Spring’s tailored AI marketing services are designed to empower marketing teams with a strategic and tactical AI framework. Wed, 05 Jun 2024 01:20:14 +0000 https://demandspring.com/about/press/demand-spring-releases-first-annual-ai-in-b2b-marketing-report/ https://demandspring.com/about/press/demand-spring-releases-first-annual-ai-in-b2b-marketing-report/ Majority of respondents recognize the potential of AI use in B2B marketing BOSTON, MA – May 30, 2024 – Revenue Marketing consultancy Demand Spring today released the results of their first annual AI in B2B Marketing Report. This report explores the current landscape of Artificial Intelligence (AI) adoption within B2B marketing. Demand Spring surveyed over Thu, 30 May 2024 10:00:59 +0000 https://demandspring.com/insights-events/insights/articles/navigating-the-middle-ai-enablement-strategies-for-guiding-prospects-through-the-consideration-stage/ https://demandspring.com/insights-events/insights/articles/navigating-the-middle-ai-enablement-strategies-for-guiding-prospects-through-the-consideration-stage/ This blog dives into AI-powered strategies to optimize the middle of the buyer's journey (MOFU), boosting lead qualification, personalization, and content effectiveness for higher conversion rates. Learn how AI refines lead scoring, personalizes retargeting, and delivers dynamic website experiences. Elli Plihcik Wed, 01 May 2024 20:39:59 +0000 https://demandspring.com/insights-events/insights/articles/ai-enablement-strategies-to-drive-top-of-funnel-trust-and-awareness/ https://demandspring.com/insights-events/insights/articles/ai-enablement-strategies-to-drive-top-of-funnel-trust-and-awareness/ AI helps target & personalize content to the 95% who aren't actively searching, building brand awareness & trust. Learn how AI can improve your marketing ROI. Elli Plihcik Thu, 25 Apr 2024 21:38:37 +0000 https://demandspring.com/insights-events/insights/articles/next-gen-martech-stacks-enable-experience-led-growth/ https://demandspring.com/insights-events/insights/articles/next-gen-martech-stacks-enable-experience-led-growth/ Experience-led growth is the future of B2B marketing. Learn how next-gen MarTech stacks like Adobe & Salesforce enable personalization & customer delight for higher growth. Mark Emond Mon, 15 Apr 2024 21:30:32 +0000 https://demandspring.com/insights-events/insights/articles/how-ai-can-personalize-your-marketing-thanks-adobe-summit/ https://demandspring.com/insights-events/insights/articles/how-ai-can-personalize-your-marketing-thanks-adobe-summit/ B2B Marketers Unleash AI for Personalized Experiences at Adobe Summit! Content Creation, Data & More! Taran Brach Wed, 10 Apr 2024 21:30:19 +0000 https://demandspring.com/about/press/demand-spring-launches-season-five-of-marketing-unplugged/ https://demandspring.com/about/press/demand-spring-launches-season-five-of-marketing-unplugged/ Mark Emond; Elle Woulfe return as co-hosts for season five BOSTON, MA – January 16, 2024 – Revenue Marketing consultancy Demand Spring is launching the fifth season of Marketing Unplugged, a podcast that goes behind the scenes and delves into the personalities and the people behind some of the world’s greatest marketing. Demand Spring Founder Tue, 16 Jan 2024 15:02:23 +0000