We conducted more than 400 quantitative surveys
and 50 detailed, qualitative interviews with marketing executives. What we learned about their needs, desires, and processes is essential reading for marketers.
And now we’re making it available to you.
We probably don’t have to explain the value of buyer persona research to someone in your line of work. You already know it can drive better, more engaging marketing and sales strategy.
The irony is that many marketing agencies struggle to find the time, resources,
and energy it takes to perform quality persona research on a regular basis.
Here’s the thing, though: 65% of companies that updated their personas within the last 6 months exceeded their lead and revenue goals. Are you willing to bet your marketing budget on an out-of-date picture of your target personas?
Your competitors sure aren’t.
We derived our in-depth persona research packages—created especially for marketing agencies—from statistically relevant research we conducted with
your customers and prospects, and people just like them.
Our detailed insights give you a full picture of what your buyers are thinking,
feeling, and doing at every stage of the buying process.
"From being in the industry
for over 60 years, we have experienced tremendous shifts in the way we operate, the way we communicate with our customers, and the way our customers buy. Demand Spring's in-depth research allowed us to gain valuable insights about our audience that were critical for us to understand the shift in our buyers' behavior, and adjust our marketing activities to align with these behaviors"
An actionable blueprint of what your buyers are thinking, feeling and doing at each buying stage
A detailed persona
fact sheet
Practical recommendations for acting on what you've learned
A 90-Day checklist to apply to your marketing and sales strategies in the upcoming quarter
• Demand Generation Executive (available now!)
• CMO (coming soon)
• Content Marketing Executive (coming soon)
• Digital Marketing Executive (coming soon)
• Marketing Operations Executive (coming soon)
