Marketing Leadership

Wisdom Wednesday Episode 90: A CMO’s Approach to Russia

On this week’s Wisdom Wednesday, I share my insights on what CMOs should be doing to address the situation in Russia.

CMOs are tasked with making difficult and timely choices that impact their brand. The current events in Russia and Ukraine have been volatile, unpredictable, and difficult to traverse for many CMOs. The extremely challenging situation has seen global brands like Coca-Cola, Starbucks, H&M, and most recently McDonald’s take a step back from the Russian market. 

In difficult and delicate times like these, a company’s core leadership and their ability to work hand in hand with one another is certainly tested. Having a strong and well aligned approach can be the difference needed to get out in front and lead.


Happy Wednesday, and see you next time for episode 91.

Mark Emond

Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.

related

You might also enjoy

Marketing Leadership

The more things change, the more they stay the same. When he wrote those words in 1849, Jean-Baptiste Alphonse Karr [...]

Marketing Leadership

We all need someone to help us achieve our goals.

Marketing Leadership

CEO Matt Roberts reflects and looks ahead to a new chapter at Demand Spring.