Marketing Leadership

Wisdom Wednesday, Episode 89 | Our Biggest Marketing Gap in B2B Marketing

On this week’s Wisdom Wednesday, I discuss the path to proficiency that’s always showing up in our lives. From Marketing to cooking, the typical approach is: trial > feedback > iterate > optimize. 

In many B2B marketing organizations, one of these elements tends to be missing: the feedback. 

There is an analytics gap that prevents us from receiving critical feedback on the success of our efforts and investments. Watch as I discuss  why I think it’s essential that CMOs prioritize investing in analytics people, process, and technology to address this issue.

Feedback can be tough, but it is always insightful. See you next week for episode 90.

Mark Emond

Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

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