For today’s Wisdom Wednesday, I discuss a big role gap that I see in many B2B marketing organizations. In general, B2B marketers struggle with making sense of the huge volumes of data they generate, and there is a perception that this is an analytics problem. In my view, that’s not the case. I believe the problem actually relates to analysis. Check out this video for my thoughts on the need for Data Analysts in marketing.
I hope this video will help you make sure you are putting your data to good use.
See you next week for episode 87!