Close this search box.

CMO Advisory & Coaching

Wisdom Wednesday, Episode 86 | You Have an Analysis Problem; Not An Analytics Problem

For today’s Wisdom Wednesday, I discuss a big role gap that I see in many B2B marketing organizations. In general, B2B marketers struggle with making sense of the huge volumes of data they generate, and there is a perception that this is an analytics problem. In my view, that’s not the case. I believe the problem actually relates to analysis. Check out this video for my thoughts on the need for Data Analysts in marketing.

I hope this video will help you make sure you are putting your data to good use.

See you next week for episode 87!

Mark Emond

CEO, Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

Share it

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.


You might also enjoy

CMO Advisory & Coaching

The more things change, the more they stay the same. When he wrote those words in 1849, Jean-Baptiste Alphonse Karr [...]

CMO Advisory & Coaching

Leap Advisors offer expert advice on addressing marketing challenges to drive stronger revenues

CMO Advisory & Coaching

Five imperatives for a CMO to scale their organization.