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Marketing Leadership

Wisdom Wednesday, Episode 86 | You Have an Analysis Problem; Not An Analytics Problem

For today’s Wisdom Wednesday, I discuss a big role gap that I see in many B2B marketing organizations. In general, B2B marketers struggle with making sense of the huge volumes of data they generate, and there is a perception that this is an analytics problem. In my view, that’s not the case. I believe the problem actually relates to analysis. Check out this video for my thoughts on the need for Data Analysts in marketing.

I hope this video will help you make sure you are putting your data to good use.

See you next week for episode 87!

Mark Emond

CEO, Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

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