Marketing Leadership

Wisdom Wednesday, Episode 84 | Modern Lead Scoring Must Haves!

In today’s edition of Wisdom Wednesday I share my thoughts on modern lead scoring. I discuss the three critical elements and how you can effectively test your model before it goes live. Effective lead scoring can strengthen the Sales and Marketing relationship and it is essential in driving BDR and Sales efficiency.

With all the scoring going on in the sport world right now, it’s only right that your lead scoring model performs.

Happy scoring!

Mark Emond

Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

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