Marketing Leadership

Wisdom Wednesday, Episode 84 | Modern Lead Scoring Must Haves!

In today’s edition of Wisdom Wednesday I share my thoughts on modern lead scoring. I discuss the three critical elements and how you can effectively test your model before it goes live. Effective lead scoring can strengthen the Sales and Marketing relationship and it is essential in driving BDR and Sales efficiency.

With all the scoring going on in the sport world right now, it’s only right that your lead scoring model performs.

Happy scoring!

Mark Emond

Founder and President

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.

related

You might also enjoy

Marketing Organization

We all need someone to help us achieve our goals.

Marketing Leadership

CEO Matt Roberts reflects and looks ahead to a new chapter at Demand Spring.