For today’s Wisdom Wednesday, I am joined by Demand Spring’s new VP of Strategy Consulting and Revenue Marketing expert, Tracy Thayne. Tracy has been involved in countless account-based marketing projects in recent years and he has many insights to share. For Tracy, a successful ABM project comes down to strategic planning and collaboration. To learn what he means, check out the video below.
We hope these words on ABM bring some wisdom to your Wednesday!
Mark Emond
CEO, Founder and Executive Chair
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