On episode 78 of Wisdom Wednesday, Jessie Coan, Demand Spring’s Director of Content Marketing Strategy, returns to discuss how to make the shift from lead gen to demand gen to Revenue Marketing.
We discuss factors involved in making the shift including authentic storytelling, operating model maturity, KPIs and the elimination of silos.
These past two episodes have allowed us to reflect on how far marketing has come and the power it has to be a strategic driver in any organization. Tune in next week for episode 79 of Wisdom Wednesday.
