Marketing Leadership

Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing

On this week’s Wisdom Wednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We discuss this evolution of Marketing and the main reason that makes Revenue Marketing, which we are seeing more and more of today, so unique.

Next week, Jessie will be back to give more wisdom, as we discuss ways for organizations to make the shift to Revenue Marketing. See you next week for episode 78!

Mark Emond

Founder and President

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.


You might also enjoy

Marketing Leadership

Reflection 1: B2B marketing over the past ten years.

Marketing Leadership

Marketers have a superpower, and what we choose to do with it will impact generations to come.


Understanding why economic uncertainty is a tailormade opportunity for marketers.