CMO Advisory & Coaching, Lead Nurturing & Scoring, Revenue Marketing Optimization

Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing

On this week’s Wisdom Wednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We discuss this evolution of Marketing and the main reason that makes Revenue Marketing, which we are seeing more and more of today, so unique.


Next week, Jessie will be back to give more wisdom, as we discuss ways for organizations to make the shift to Revenue Marketing. See you next week for episode 78!

Mark Emond

CEO, Founder and Executive Chair

Mark Emond is the founder and CEO of Demand Spring. With a career spanning over 25 years, Mark has a wealth of experience as an executive and strategic marketing leader, advising both high-growth organizations and Fortune 500 brands like IBM, Canon, Staples, and Fidelity Investments. A recognized thought leader, Mark is a member of the Forbes Business Council and a contributor to MarketingProfs, where he shares insights on cutting-edge marketing strategies and industry trends in AI and Marketing Automation.

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