Close this search box.

Marketing Leadership

Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing

On this week’s Wisdom Wednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We discuss this evolution of Marketing and the main reason that makes Revenue Marketing, which we are seeing more and more of today, so unique.

Next week, Jessie will be back to give more wisdom, as we discuss ways for organizations to make the shift to Revenue Marketing. See you next week for episode 78!

Mark Emond

CEO, Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

Share it

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.


You might also enjoy

Marketing Leadership

The more things change, the more they stay the same. When he wrote those words in 1849, Jean-Baptiste Alphonse Karr [...]

Marketing Leadership

We all need someone to help us achieve our goals.

Marketing Leadership

CEO Matt Roberts reflects and looks ahead to a new chapter at Demand Spring.