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Marketing Leadership

Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy

For this week’s Wisdom Wednesday, I draw on inspiration from an article on Corporate Social Advocacy written by Leap advisor, Michele Grieshaber, in our new eBook, The 10 Biggest CMO Challenges of 2022. As a business in today’s climate, it is simply not an option to stay silent when it comes to social issues. In this video, I offer the following 3 keys to an effective Corporate Social Advocacy program:

  1. Align the causes you support with your company’s mission and values;
  2. Walk the walk by acting in a way that reflects the values your company advocates for and;
  3. Treat your advocacy as a well-planned, ongoing marketing campaign

I hope these tips offer you some guidance in furthering your company’s Corporate Social Advocacy position. Check back next week for episode 75 of Wisdom Wednesday.

Mark Emond

CEO, Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

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