On this week’s episode of Wisdom Wednesday, I share insights from our latest research report on Marketing Automation. The first marketing automation platform was created in 1992, and over the past 30 years, they have become extremely mature and sophisticated pieces of technology.
In this video I discuss the following statistics from the report:
- Marketing automation ROI attribution;
- Efficiency gains and;
- Barriers to success such as staffing.
These results were quite surprising, but they show that there is extreme potential for effective marketing automation usage.
Check back next week for another episode of Wisdom Wednesday.