Marketing Automation

Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation

Insightful thoughts from Demand Spring’s new Marketing Automation Research Report.

On this week’s episode of Wisdom Wednesday, I share insights from our latest research report on Marketing Automation. The first marketing automation platform was created in 1992, and over the past 30 years, they have become extremely mature and sophisticated pieces of technology.

In this video I discuss the following statistics from the report:

  1. Marketing automation ROI attribution;
  2. Efficiency gains and;
  3. Barriers to success such as staffing.

These results were quite surprising, but they show that there is extreme potential for effective marketing automation usage.

Check back next week for another episode of Wisdom Wednesday.

Mark Emond

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

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