Marketing Automation

Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation

On this week’s episode of Wisdom Wednesday, I share insights from our latest research report on Marketing Automation. The first marketing automation platform was created in 1992, and over the past 30 years, they have become extremely mature and sophisticated pieces of technology.

In this video I discuss the following statistics from the report:

  1. Marketing automation ROI attribution;
  2. Efficiency gains and;
  3. Barriers to success such as staffing.

These results were quite surprising, but they show that there is extreme potential for effective marketing automation usage.

Check back next week for another episode of Wisdom Wednesday.

Mark Emond

Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.


You might also enjoy

Marketing Automation

Complexity of MAPs and growing talent gap resulting in small percentage of teams utilizing these platforms to their full potential.

Marketing Automation

Here are our favorite updates from the Marketo Engage May Release and what they mean for you.

Marketing Automation

Here is how to validate that your Munchkin code is properly configured on your company’s website to ensure all web activity is actually captured and associated with your leads in Marketo.