Close this search box.

Content Marketing, Marketing Technology, Marketing Organization

Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers

In this episode of Wisdom Wednesday, I explore one of the biggest silos that exists in modern marketing organizations — content marketing and marketing technology professionals. Both serve distinct functions and have unique perspectives, but when they work together, their potential to improve performance is endless.

Consider their relationship compared to a supply chain— marketing technology would be the automated production line and content marketing, the product. For the business to succeed, both need to work together in harmony.

Check back next week for more marketing wisdom.

Mark Emond

CEO, Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.


You might also enjoy

Marketing Technology

Experience-led growth is the future of B2B marketing. Learn how next-gen MarTech stacks like Adobe & Salesforce enable personalization & [...]

Marketing Technology

Siloed B2B Marketing Data Killing ROI? A CDP can unify data, personalize campaigns & boost ROI by 156%.

Marketing Technology

B2B Marketers Unleash AI for Personalized Experiences at Adobe Summit! Content Creation, Data & More!