In this episode of Wisdom Wednesday, I explore one of the biggest silos that exists in modern marketing organizations — content marketing and marketing technology professionals. Both serve distinct functions and have unique perspectives, but when they work together, their potential to improve performance is endless.
Consider their relationship compared to a supply chain— marketing technology would be the automated production line and content marketing, the product. For the business to succeed, both need to work together in harmony.
Check back next week for more marketing wisdom.