Marketing Leadership

Why brands should be social activists

This week’s episode of Wisdom Wednesday is taking a short pause from the post-pandemic marketing series to discuss social activism. The recent, heartbreaking discovery of 215 indigenous children killed in Canada at a residential school inspired this episode to look at the role brands can play in social justice. 

In this episode I will discuss:

  1. The moral imperative for engaging in social activism;
  2. The power brands have to change the world;
  3. Consumers’ desire to support brands that care and; 
  4. Tips for your brand to genuinely support social causes.


We practice social activism at Demand Spring as well by dedicating our time, words, talent, and money to help support social causes that align with our values. This month, we’re supporting the Alzheimer’s & Brain Awareness Month campaign. Visit Alz.org for more information.

Mark Emond

Founder and Executive Chair

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

You can share this article on:

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.

related

You might also enjoy

Marketing Leadership

The more things change, the more they stay the same. When he wrote those words in 1849, Jean-Baptiste Alphonse Karr [...]

Marketing Leadership

We all need someone to help us achieve our goals.

Marketing Leadership

CEO Matt Roberts reflects and looks ahead to a new chapter at Demand Spring.