What is Account-Based Marketing

Marketers know that they can leverage Account-Based Marketing (ABM) to meet growing revenue targets. But many don’t know how. 

I sat down with my colleague, Pam Didner, to talk all things ABM. The end result is a five-part video series where we’ll walk you through the fundamentals of ABM. By the end of the series, you’ll be able to build and optimize your own Account-Based Marketing strategy.

 In our first video, we’ll start with the basics: what is Account-Based Marketing.

Video featuring Pam Didner and Tracy Thayne discussing Account-Based Marketing

Already have ABM programs in play? We’d love to hear about your experiences and results to date.

In next week’s video, Pam and I will discuss what elements you need to build an effective ABM strategy.

Tracy Thayne

Vice President of Strategy

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