Strategy

What is Account-Based Marketing

Marketers know that they can leverage Account-Based Marketing (ABM) to meet growing revenue targets. But many don’t know how. 

I sat down with my colleague, Pam Didner, to talk all things ABM. The end result is a five-part video series where we’ll walk you through the fundamentals of ABM. By the end of the series, you’ll be able to build and optimize your own Account-Based Marketing strategy.

 In our first video, we’ll start with the basics: what is Account-Based Marketing.

Video featuring Pam Didner and Tracy Thayne discussing Account-Based Marketing

Already have ABM programs in play? We’d love to hear about your experiences and results to date.

In next week’s video, Pam and I will discuss what elements you need to build an effective ABM strategy.

Tracy Thayne

Vice President of Strategy

You can share this article on:

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.

related

You might also enjoy

Strategy

How to avoid the most common mistakes when executing your ABM strategy.

Strategy

What you include in your ABM program will depend on the type of ABM you choose.

Digital Marketing

How to stand out in a sea of 1.89 billion.