Search
Close this search box.

Leap, Strategy

What is Account-Based Marketing

Marketers know that they can leverage Account-Based Marketing (ABM) to meet growing revenue targets. But many don’t know how. 

I sat down with my colleague, Pam Didner, to talk all things ABM. The end result is a five-part video series where we’ll walk you through the fundamentals of ABM. By the end of the series, you’ll be able to build and optimize your own Account-Based Marketing strategy.

 In our first video, we’ll start with the basics: what is Account-Based Marketing.

Video featuring Pam Didner and Tracy Thayne discussing Account-Based Marketing

Already have ABM programs in play? We’d love to hear about your experiences and results to date.

In next week’s video, Pam and I will discuss what elements you need to build an effective ABM strategy.

Tracy Thayne

Vice President of Strategy

You can share this article on:

Share it

The tricky part? Harnessing it.

We’ll send you one email a week with content you actually want to read, curated by the DS team.

related

You might also enjoy

Strategy

This blog dives into AI-powered strategies to optimize the middle of the buyer's journey (MOFU), boosting lead qualification, personalization, and [...]

Strategy

AI helps target & personalize content to the 95% who aren't actively searching, building brand awareness & trust. Learn how [...]

Strategy

This blog dives deep into market positioning, customer insights, and building winning campaigns. Learn how to craft a GTM strategy [...]