OTTAWA, ON – February 9, 2022 – Revenue Marketing consultancy Demand Spring is pleased to announce that veteran marketing executive Tracy Thayne has joined their leadership team in the role of Vice President of Strategy.
Thayne is a marketing professional who understands modern buyers, their motivations, and decision-making processes. He honed his talent inside enterprise companies working across marketing disciplines, including brand marketing, digital marketing, product marketing, partner marketing, and demand generation.
During his career, Thayne has led digital transformation initiatives with HP, Schneider Electric, Motorola, Microsoft, and Amazon Web Services. His leadership roles in these and other organizations include SVP of Digital Engagement, SVP of Strategic Solutions Marketing, and VP & Global Process Owner of Demand Generation.
“I am thrilled to be joining the Demand Spring team as Vice President of Strategy, and am looking forward to working with our clients to help them achieve their business growth objectives,” said Thayne. “I have had the opportunity to be a part of incredible marketing transformations at a variety of organizations over my career, and am excited to be able to share these experiences and learnings with our clients.”
In addition to being a key member of the Demand Spring leadership team, Tracy is also an advisor with Leap – Demand Spring’s advisory service that offers personalized, actionable advice from marketing experts who have worked in the field and know the real-life obstacles and challenges faced by marketers.
“Tracy brings an incredible breadth of experience and skills to Demand Spring, and we are excited to have him join our team,” said Matt Roberts, Senior Vice President, Strategy and Technology at Demand Spring. “We know our clients will benefit from Tracy’s vast knowledge in a wide range of marketing disciplines – from digital engagement to demand gen to revenue marketing. Welcome aboard Tracy!”