Three marketing lessons from Super Bowl LI

 In Current Trends, Marketing Transformation

It’s OK, I didn’t see that coming, either.

Unless you’re living under a rather large rock, you’ve heard about the New England Patriots’ dramatic, unprecedented, history-making, come-from-behind victory in last night’s Super Bowl LI.

If, on the off-chance you haven’t, you can read about it here.

Three marketing lessons from Super Bowl LI

Last night’s game was as dramatic, as complete, as convincing a transformation that many of us have ever seen, in any realm. But for us mere marketing mortals, was there anything in last night’s display that we can take away?

I can think of three things:

  1. Confidence. Brady and the Patriots came out for every possession as if they fully expected to win. Even when ESPN’s statistical model gave them a less-than-one-percent chance of pulling it off. Even when sure-footed kicker Stephen Gostkowski’s extra point attempt hit the upright and bounced away almost in mockery.
  2. Courage. Down by 25 points with 15 minutes left to play, sitting on their own 46-yard line, the Pats had no choice but to go for it. The Patriots looked failure, and, perhaps, their legacy, square in the eye. Failure blinked.
  3. Results. Peyton Manning may have thrown for more touchdowns and Joe Montana may still hold sway in older fans’ hearts, but last night’s game put to rest any argument that Brady and Co. are, indeed, the Greatest of All Time (GOAT).

Confidence. Courage. Results.

They may not get you a big gold ring, but they’re still essential components to any transformation.


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