The Next Time You’re Stuck Trying to Explain Content Marketing, Try This
With the holiday season upon us, invariably you’ll be meeting new people at various work-related and purely social festive gatherings. More often than not, the subject of what you do for a living will arise. For Content Marketers, this can be a tricky question. You’re part writer, part multimedia producer, part product expert, part social media manager why it’s difficult — an amalgam that makes it difficult to provide a clear explanation of what you do for a living, especially when someone catches you off guard during your second trip to the dessert table. Skyword’s Christine Warner provides us with some helpful solutions in a recent post, including this old-school fave:
Commit a one-liner to memory that succinctly summarizes content marketing. This will satisfy the polite but disinterested questioner enough to keep your conversation flowing, or invite someone more curious to launch a more in-depth discussion.
The way we like to think of Content Marketing here at Demand Spring is as something that provides people with help — something that isn’t an overt sell — but something that makes them better at what they do. By sharing stories, personal insight and valuable advice, you can help make people a better marketer, a better designer, or as referenced in Warner’s article, better at oral hygiene.
Since the human brain is wired to remember stories, tell a story with your listener as the main character to explain content marketing. Make the story personally relevant by incorporating one of their favorite brands or activities.
So, content marketers — what’s your elevator pitch? We’ll wait while you finish that snowball cupcake…