Santa’s Marketing Transformation | 2020 Edition

The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on holiday punch, and of course jolly ole’ Saint Nick. Speaking of Saint Nick, there are some troubling signs coming from the North Pole. […]

3 Traits Marketing Leaders Need During COVID-19 and Beyond

An exceptionally wise mentor of mine has often reminded me, “sometimes in life, the hardest thing we have to do is to LEARN to sit in the uncomfortable space”. And that’s what EVERY marketing leader I coach is trying to learn to do right now. To quote Brene Brown on her newly launched podcast, we’re in […]