The Art of Archiving: Clean up Your Marketo Instance
As the temperature rises and the days get longer, my spring cleaning instincts get triggered. Like many of us, I take advantage of a rainy spring afternoon by cleaning out my closets – moving out winter gear, making space for summer gear. I’m an seasoned pro at this now, but only because I’ve spent years […]
Take our Revenue Marketing Maturity Assessment
No this isn’t some type of personality quiz. (Although according to a recent Facebook quiz, I am a raccoon and I am going to live to be 88 years old.) Based on our deep client-side and consulting experience, Demand Spring has developed the Revenue Marketing Maturity Assessment to help you understand the key practices and […]
Do you Gate? The two sides of the debate.
There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the best content experience for an intended audience. Whether we do that with a gating strategy or via […]
Plan your video marketing strategy using the sales funnel
All about video If you’ve read my previous posts, you know that I’m all about video. I love everything about it, from script to final cut. Video is now the most consumed type of media on the web and has a tremendous impact on B2B marketing. Let’s rewind to 10, five, or even two years […]
Aligning Your Video Strategy to the Buyer Journey
Today’s buyer journey is long. It’s complex. And it involves a lot of consumption of marketing-created content through digital channels. Which makes video the perfect medium for engaging buyers. Why? Because video works at every level of the funnel, and even above and below it. Video shows you how to use video In a presentation […]
