Pre-Pandemic Insights from Ann Handley: Keep on Writing
It might just take a pandemic for us to realize that trends come and go and new technologies keep popping up, but good marketing (including writing) will always be timeless.
Forty-one content marketing tips.
Forty-one content marketing tips in honor of turning forty-one. Since reasons to celebrate seem few and far between, why not stop and celebrate the power that is content marketing? I’m thankful I get to think about these things with other experts, friends, and clients all week long. Which tip resonates with you the most? Content […]
Marketing Needs More Art
To build great stories, you need creatives—and you need them earlier than you think. So you’re a marketer who wants to do storytelling. Or if we’ve now passed that term’s sell-by date, maybe you want to build narratives. That’s great! Just know that if you’re leaving the creative stuff to the end, you’re probably not […]
Move over storytelling. It’s all about story building.
When you take the time to build your story, everything that follows is more powerful, more persuasive, more memorable, and more compelling. Let’s shift our thinking as marketers. Let’s stop thinking about ourselves as a service organization and start thinking about ourselves as an organizational powerhouse that builds sustainable revenue through content experiences. Marketers […]
4 Value-Centric Companies Who Put Their Money Where Their Heart is
Buyers are in more control of the buying process today, than ever. They are more empowered, they are more inclined to do research before a purchase, they have more alternatives than they’ve ever had. Many businesses are beginning to lean towards a customer-centric approach, as opposed to a product-centric one. Some are even taking it […]
A New Lens for Creating More Effective Campaign Plans.
We all have that moment. That moment when we come to see something differently. That moment when it just clicks, and we find ourselves saying, “a-ha.” For me it’s happened so many times, I could fill a library. The more I learn the more I change how I operate. The more perspectives I hear, the […]
How Storytelling Empowers Your Marketing Team
Do you ever have a feeling nobody really cares about what your company does or how you do it? To the masses, this might be closer to the truth. But to the people you are building a solution or solving a problem for, it’s not as true. These are your people. They are your audience. […]
Long-form video can give your content a long-term boost.
Who doesn’t love a good story? Now we all know, your company story will most likely never compete with the likes of Yoda, but (and it’s a small but) it doesn’t mean that you don’t have a good story to tell. In fact, I bet you do. A successful long-form video is fueled by a […]
Stranger Views: Thoughts on B2B Seasonal Marketing Campaigns
Happy Halloween! Tonight’s the night for ghosts, goblins, princesses, and Pennywise the Clown (apparently one of the hot costumes for this year). It’s the annual ritual where children finally crash from their sugar high and parents raid what’s left. I’ll pass on the Tootsie Roll’s and go straight to the Hershey Milk Chocolate mini-bars. In […]