How measuring pipeline contribution on a quarterly basis can help align sales and marketing.
Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report. As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]
Scanning my Facebook feed this morning, I noticed that several of my friends have committed to some sort of new health regime, such as paleo and ketogenic diets, nutritional cleansing, and multi-day fix programs. In my town, the new craze is yoga with goats. I kid you not. Apparently, downward dog now involves baby goats […]
Thunder and lightning. Locks and keys. Fish and chips. And in my case, golf and hot dogs. We think of many words in pairs. When you’re excited to get going on a new project, you don’t get started with vim. You attack it with vim and vigor! When you’re waiting in intense anticipation, you’re not […]