Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations
Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report. As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]
Demand Spring’s 2020 Must-Read Books
If you’re anything like me, you have an ever growing to-be-read list. Well, it’s about to get longer because Demand Spring’s top book picks of 2020 are here! With the holidays looking a little different this year, cozy up and find good company in one of our favorite books from this past year. Karen Morad […]
