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Making Movies and Markets

Core competencies CMOs should possess to ensure their brands become blockbusters in their marketplace.

The Standing Taller Series: Communicating with Influence

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Gregor Jeffrey is the unlikeliest of communication experts. For many years, communication was THE thing that held Gregor back from continued progression in his career. After starting his career in the Canadian defence sector, Gregor worked in Vancouver’s high-tech sector and Silicon Valley. As a strategy consultant in England, France and Spain he supported international […]