Getting Started: A Step-by-Step Guide to Auditing Your MarTech Stack for Rationalization
Hey you! Marketing Ops Pro! Want to know how you get ahead in your career? It all begins by developing habits around one often overlooked skill in the modern workplace: storytelling! Most MOPs folks are stuck firmly in the trenches of day-to-day urgent grind of urgent requests, dealing with fire alarms, managing leads that don’t […]
Auditing Your Marketo Instance – Start With The End In Mind
It may seem a bit daunting to subject your Marketo deployment to an audit. You’ve built your Marketo-baby with a lot of blood, sweat and (hopefully not) tears. There’s also a fear that someone will tell you that you did it all wrong. Letting go of that fear isn’t easy, but I assure you, taking […]