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Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations

Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report.  As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]

Living, laughing, and letting go leads to creativity in marketing

Oh, you are in for a treat! The latest episode of Marketing Unplugged is truly a unique one! We all know that this has been an unusual year, to say the least. So speaking with a couple of professional comedians on a marketing podcast almost seems…normal. In the latest installment of Marketing Unplugged, hosts Karen […]

Bridging the gap between sales and marketing

“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.” “Marketing doesn’t end with creating net new profit. There really is a lot that marketing can do to support sales activity from what’s […]

Demand Spring Launches 4th Annual Revenue Marketing Survey

Seeking input into how marketing contributes to top-line organizational revenue OTTAWA, ON – October 29, 2020 – Revenue marketing consultancy Demand Spring has launched their 4th annual Revenue Marketing Survey. Over the past few years, marketing organizations have been transitioning from cost centers to profit centers, leading to an evolution in processes and best practices. […]

Demand Spring Launches Season 2 of Marketing Unplugged

Exciting second season will feature fascinating conversations with creative marketing minds OTTAWA, ON – September 29, 2020 – Revenue Marketing consultancy Demand Spring is excited to announce the launch of the second season of Marketing Unplugged, a podcast that goes behind the scenes and delves into the personalities and the people behind some of the […]

Demand Spring Releases Findings of Working From Home During A Pandemic Survey

Results show majority of marketers have risen to the challenge; see a general increase in productivity; but work-life balance is a struggle OTTAWA, ON – September 2, 2020 – Revenue Marketing consultancy Demand Spring has released the results of their survey, “Working From Home During a Pandemic”. Demand Spring reached out to marketers at all […]

Work With What You Have: How to Audit Your Tech Stack

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The race is on! For the past couple of years, more and more organizations are learning to harness the power of their customer data to improve their revenue operations. These new data-centric operations are tasked with driving full-funnel accountability across the revenue engine, becoming the fundamental glue of marketing, sales, and customer success. For organizations […]

27 Digital Signage Content Creation Tools to Make Your Content More Dynamic

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This article was originally published at Enplug.com. Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t […]

Santa’s Marketing Transformation | 2019 Edition

The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on holiday punch, and of course jolly ole’ Saint Nick. Speaking of Saint Nick, there are some troubling signs coming from the North Pole. […]