Getting Started: A Step-by-Step Guide to Auditing Your MarTech Stack for Rationalization
Elevate your Marketing Ops career with MarTech Stack Rationalization and storytelling. Optimize tools, reduce costs, and gain influence.
Demand Spring Launches 4th Annual Revenue Marketing Survey
Seeking input into how marketing contributes to top-line organizational revenue OTTAWA, ON – October 29, 2020 – Revenue marketing consultancy Demand Spring has launched their 4th annual Revenue Marketing Survey. Over the past few years, marketing organizations have been transitioning from cost centers to profit centers, leading to an evolution in processes and best practices. […]
Work With What You Have: How to Audit Your Tech Stack
The race is on! For the past couple of years, more and more organizations are learning to harness the power of their customer data to improve their revenue operations. These new data-centric operations are tasked with driving full-funnel accountability across the revenue engine, becoming the fundamental glue of marketing, sales, and customer success. For organizations […]
Santa’s Modern Marketing Makeover
The world is built on traditions passed on from generation to generation. This time of year is especially rich with them —Grandma’s shortbread recipe, Aunty Betty getting a little fluthered on holiday punch, and of course jolly ole’ Saint Nick… Speaking of Saint Nick, there are some troubling signs arising from the North Pole. Complications […]