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Making Movies and Markets

Core competencies CMOs should possess to ensure their brands become blockbusters in their marketplace.

Good CMOs play the long game

Here are 3 techniques CMOs can leverage to remove themselves from day-to-day tactics to enable them to focus on strategic, long-term customer success.

Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations

Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report.  As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]