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It’s now late October if you haven’t seen Stranger Things by now I don’t know what you’ve been doing for the last few months…but don’t worry, this blog is spoiler-free. Sidenote: I absolutely crushed Stranger Things Season 3. Yes, seriously. And I’m not ashamed of my actions. Where am I going with this? Ah, yes– […]

We Made Ourselves our Own Client – Here’s What We’ve Learned

On our second day of the Demand Spring semi-annual business review in early 2019, the MarTech team breakout session was a whiteboarding masterpiece. We were challenged to find the ONE thing that we could work on for the next six months that would have the most impact on the business, something that would create a […]

Reflections on 15 Years of Marketing Automation

A couple of weeks ago I attended Adobe Summit for the first time. I attended this impressive gathering of marketers because the company recently acquired Marketo –a long-time partner of Demand Spring. It gave me a great opportunity to reflect on how far Marketing Automation has come in the 15 years I have been using […]