Part 2: The Impact of Marketing Automation in B2B

Welcome to Part 2, where we delve deeper into understanding the challenges and benefits of marketing automation. In this segment, we’ll explore the statistics and delve into the hurdles organizations encounter while harnessing its full potential.   When Marketing Automation Turns into a Problem Challenges present another facet when it comes to marketing automation. One […]

Part 1: The Impact of Marketing Automation in B2B

Gone are the days of manual, time-consuming processes that restricted efficiency and obstructed growth. According to an Adobe Research Report, 98% of marketers believe that Marketing Automation is very important for success; this belief is grounded on the benefits of having automated processes that are more streamlined and easier to handle. Marketing Automation has the […]

7 Essentials for Transforming into a Revenue Marketing Beast

Revenue Maturity|||

As any parent knows, humans are constantly evolving and transforming. A few years back, when our daughter was a toddler, my wife and I often remarked that if we didn’t particularly love a phase that she was in, we didn’t need to wait long for it to pass. As a marketer, you are also likely […]