Part 2: The Impact of Marketing Automation in B2B
Welcome to Part 2, where we delve deeper into understanding the challenges and benefits of marketing automation. In this segment, we’ll explore the statistics and delve into the hurdles organizations encounter while harnessing its full potential. When Marketing Automation Turns into a Problem Challenges present another facet when it comes to marketing automation. One […]
Part 1: The Impact of Marketing Automation in B2B
Gone are the days of manual, time-consuming processes that restricted efficiency and obstructed growth. According to an Adobe Research Report, 98% of marketers believe that Marketing Automation is very important for success; this belief is grounded on the benefits of having automated processes that are more streamlined and easier to handle. Marketing Automation has the […]
Peanut Butter and Tuna Fish: A Guide to Smart List Logic
Smart List Logic can be confusing. We’ve broken it down for you and made it easy for you to digest.
True or False: It’s Possible to Stay Modern in this Ever-Changing Marketing Environment
Whether we like it or not, the Internet has revolutionized the way a business operates today, which has created both challenges and opportunities. Before you roll your eyes for me pointing out the obvious, I promise not to bore you, and show you how my subject is TRUE. Sit back, relax, and enjoy the next […]
7 Essentials for Transforming into a Revenue Marketing Beast
As any parent knows, humans are constantly evolving and transforming. A few years back, when our daughter was a toddler, my wife and I often remarked that if we didn’t particularly love a phase that she was in, we didn’t need to wait long for it to pass. As a marketer, you are also likely […]